When buyers ask AI about Footwear retail, vans is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Nike and Adidas are named more often.
AI names vans in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named vans.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
vans is third. Nike is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Nike 50% #3.0
- 02 Adidas 50% #4.3
- 03 vansYou 33% #1.0
- 04 Bata 33% #1.0
- 05 Relaxo 33% #3.0
- 06 Red Tape 33% #5.5
Buyers asked. AI answered. vans was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
vans loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 25 websites to get vans onto first
- The questions to win, in the order to win them
- What to publish on vans's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%.
3 carousels, 2 reels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 17 words on average.
7.0 posts a week between 27 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 6.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Focus on product details and lifestyle settings with occasional creator imagery.
Voice
“We keep it casual, fun, and relatable, speaking directly to our audience with a friendly tone and a touch of personality.”
Recurring marks
- 01Seasonal themes
- 02Call-to-action messaging
- 03Casual tone
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Footwear retail, vans is named in 2 of 6 answers.
vans is third. Nike is named more often.
- 01 Nike 50% #3.0
- 02 Adidas 50% #4.3
- 03 vans YOU 33% #1.0
- 04 Bata 33% #1.0
- 05 Relaxo 33% #3.0
- 06 Red Tape 33% #5.5
Buyers asked. AI answered. vans was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 57
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 95
7.0 posts a week between 27 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 6.1× the engagement of your weakest.
#1 · 0.1%
Focus on product details and lifestyle settings with occasional creator imagery.
“We keep it casual, fun, and relatable, speaking directly to our audience with a friendly tone and a touch of personality.”