When buyers ask AI about portfolio website builder, Format is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Wix and Squarespace are named more often.
AI names Format in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Format.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Format is fourth. Wix is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Wix 67% #1.8
- 02 Squarespace 67% #2.5
- 03 Shopify 50% #1.7
- 04 FormatYou 33% #5.0
- 05 Clienter 33% #1.0
- 06 Webflow 33% #4.5
Buyers asked. AI answered. Format was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Format loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy2 of 2
recommending others
- Which of the 27 websites to get Format onto first
- The questions to win, in the order to win them
- What to publish on Format's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.48). Recurring marks: bold text overlays, editorial aesthetic.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Risk-taking in photography has vanished.”.
3 carousels, 2 reels across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 79 words on average.
3.8 posts a week between 27 Oct and 5 Nov.
Your best post earned 9.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Risk-taking in photography has vanished.”, 0.2% ER.
“Have you accessed your free portfolio?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and professional with a focus on centered elements and bold text overlays.
Voice
“Professional and inspiring, addressing creative professionals with a mix of bold statements and actionable advice.”
Recurring marks
- 01bold text overlays
- 02editorial aesthetic
- 03clean and professional visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about portfolio website builder, Format is named in 2 of 6 answers.
Format is fourth. Wix is named almost twice as often.
- 01 Wix 67% #1.8
- 02 Squarespace 67% #2.5
- 03 Shopify 50% #1.7
- 04 Format YOU 33% #5.0
- 05 Clienter 33% #1.0
- 06 Webflow 33% #4.5
Buyers asked. AI answered. Format was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
We read 6 answers. You have seen two.
Five posts, scored on five things.
Visual identityPalette, layout, marks 48
A 6-colour palette held across 5 posts (consistency 0.48). Recurring marks: bold text overlays, editorial aesthetic.
Fix in full reportHook strengthBest post vs. median 45
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Risk-taking in photography has vanished.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 79 words on average.
CTA templatesCadencePosts per week 81
3.8 posts a week between 27 Oct and 5 Nov.
Best posting windowsYour best post earned 9.3× the engagement of your weakest.
#1 · 0.2%
Clean and professional with a focus on centered elements and bold text overlays.
“Professional and inspiring, addressing creative professionals with a mix of bold statements and actionable advice.”