When buyers ask AI about personal and business banking, U.S. Bank is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to U.S. Bank.
Read from the 4 answers that named U.S. Bank.
AI links U.S. Bank with this more than any other theme, and rarely credits it for mobile banking. The full report shows the exact wording from each answer.
U.S. Bank leads. Quicken is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 U.S. BankYou 67% #5.5
- 02 Quicken 33% #3.5
- 03 Bankrate 17% #1.0
- 04 Bluevine 17% #1.0
- 05 Capital One 17% #1.0
- 06 Rocket Mortgage 17% #1.0
Buyers asked. AI answered. U.S. Bank was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
U.S. Bank loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 13 websites to get U.S. Bank onto first
- The questions to win, in the order to win them
- What to publish on U.S. Bank's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.79). Recurring marks: consistent use of text overlays, vibrant and professional visuals.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Highlighting personal growth story”.
4 reels, 1 carousel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 34 words on average.
2.8 posts a week between 24 Oct and 5 Nov.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Highlighting personal growth story”, 0.1% ER.
Promotional posts average 0.1%, educational posts 0.1%: 1.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Bright, professional visuals with a mix of indoor and outdoor settings, often featuring text overlays.
Voice
“Professional yet approachable, offering clear and actionable advice in a friendly tone.”
Recurring marks
- 01consistent use of text overlays
- 02vibrant and professional visuals
- 03natural lighting
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about personal and business banking, U.S. Bank is named in 4 of 6 answers.
U.S. Bank leads. Quicken is next.
- 01 U.S. Bank YOU 67% #5.5
- 02 Quicken 33% #3.5
- 03 Bankrate 17% #1.0
- 04 Bluevine 17% #1.0
- 05 Capital One 17% #1.0
- 06 Rocket Mortgage 17% #1.0
Buyers asked. AI answered. U.S. Bank was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 79
A 6-colour palette held across 7 posts (consistency 0.79). Recurring marks: consistent use of text overlays, vibrant and professional visuals.
Fix in full reportHook strengthBest post vs. median 53
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Highlighting personal growth story”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 34 words on average.
CTA templatesCadencePosts per week 62
2.8 posts a week between 24 Oct and 5 Nov.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.1%
Bright, professional visuals with a mix of indoor and outdoor settings, often featuring text overlays.
“Professional yet approachable, offering clear and actionable advice in a friendly tone.”