When buyers ask AI about online furniture shopping, Urban Wood is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Pepperfry and Urban Ladder are named more often.
AI names Urban Wood in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Urban Wood.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Urban Wood is third. Pepperfry is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Pepperfry 50% #3.7
- 02 Urban Ladder 50% #4.7
- 03 Urban WoodYou 33% #2.0
- 04 IKEA 33% #1.5
- 05 WoodenStreet 33% #2.5
- 06 CustomFurnish 33% #5.5
Buyers asked. AI answered. Urban Wood was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Urban Wood loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 23 websites to get Urban Wood onto first
- The questions to win, in the order to win them
- What to publish on Urban Wood's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: Text overlays with bold claims, Warm and inviting color palettes.
Your best post earns 0.6% engagement; the median post 0.3%. The one that landed opened with “Did you see that👀”.
3 images, 2 reels across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 5–12 hashtags per post. 19 words on average.
2.4 posts a week between 31 Aug and 15 Sept.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Did you see that👀”, 0.6% ER.
Promotional posts average 0.5%, product showcase posts 0.3%: 1.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions for product showcases; rule of thirds for lifestyle shots.
Voice
“A confident and aspirational tone that emphasizes craftsmanship, luxury, and cultural relevance.”
Recurring marks
- 01Text overlays with bold claims
- 02Warm and inviting color palettes
- 03High-quality visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online furniture shopping, Urban Wood is named in 2 of 6 answers.
Urban Wood is third. Pepperfry is named more often.
- 01 Pepperfry 50% #3.7
- 02 Urban Ladder 50% #4.7
- 03 Urban Wood YOU 33% #2.0
- 04 IKEA 33% #1.5
- 05 WoodenStreet 33% #2.5
- 06 CustomFurnish 33% #5.5
Buyers asked. AI answered. Urban Wood was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 46
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: Text overlays with bold claims, Warm and inviting color palettes.
Fix in full reportHook strengthBest post vs. median 52
Your best post earns 0.6% engagement; the median post 0.3%. The one that landed opened with “Did you see that👀”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 reels across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 5 captions ask the reader to do anything. 5–12 hashtags per post. 19 words on average.
CTA templatesCadencePosts per week 55
2.4 posts a week between 31 Aug and 15 Sept.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.6%
Centered compositions for product showcases; rule of thirds for lifestyle shots.
“A confident and aspirational tone that emphasizes craftsmanship, luxury, and cultural relevance.”