Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: bold typography overlays, text overlays describing benefits.
Your best post earns 1.5% engagement; the median post 0.1%. The one that landed opened with “bold title text overlay”.
5 of 5 posts are reels. carousels and images untested.
2 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 18 words on average.
0.3 posts a week between 25 Jun and 1 Nov. Less than one post a week.
Your best post earned 111× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bold title text overlay”, 1.5% ER.
“text overlay 'Limited Edition'”, 0.0% ER.
Promotional posts average 0.5%, product showcase posts 0.1%: 7.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bold typography overlays
- 02text overlays describing benefits
- 03celebrity or host pairing
- 04brand color consistency
- 05logo on clothing or product
- 06gradients or branded backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 24
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: bold typography overlays, text overlays describing benefits.
Fix in full reportHook strengthBest post vs. median 4
Your best post earns 1.5% engagement; the median post 0.1%. The one that landed opened with “bold title text overlay”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 45
2 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 17
0.3 posts a week between 25 Jun and 1 Nov. Less than one post a week.
Best posting windowsYour best post earned 111× the engagement of your weakest.
#1 · 1.5%
“brand”