When buyers ask AI about lending and financial services, Upstart is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. SoFi and Upgrade are named more often.
AI names Upstart in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Upstart.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Upstart is third. SoFi is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SoFi 83% #2.0
- 02 Upgrade 67% #4.5
- 03 UpstartYou 50% #6.0
- 04 Wells Fargo 33% #2.5
- 05 Discover 33% #4.0
- 06 Best Egg 33% #5.5
Buyers asked. AI answered. Upstart was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Upstart loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking which brand to buy2 of 2
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Asking for someone like them1 of 1
recommending others
- Which of the 17 websites to get Upstart onto first
- The questions to win, in the order to win them
- What to publish on Upstart's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.49). Recurring marks: text overlays with clear fonts, centered compositions.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Things scarier than Halloween”.
3 reels, 1 image, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 1–4 hashtags per post. 18 words on average.
4.3 posts a week between 27 Oct and 5 Nov.
Your best post earned 6.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Things scarier than Halloween”, 0.1% ER.
“What money tasks are on your list?”, 0.0% ER.
Inspirational posts average 0.0%, educational posts 0.0%: 2.4× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently centered subjects with clean and uncluttered framing.
Voice
“We speak directly to our audience with a friendly, professional tone, offering relatable advice and encouragement for financial empowerment.”
Recurring marks
- 01text overlays with clear fonts
- 02centered compositions
- 03natural lighting
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about lending and financial services, Upstart is named in 3 of 6 answers.
Upstart is third. SoFi is named more often.
- 01 SoFi 83% #2.0
- 02 Upgrade 67% #4.5
- 03 Upstart YOU 50% #6.0
- 04 Wells Fargo 33% #2.5
- 05 Discover 33% #4.0
- 06 Best Egg 33% #5.5
Buyers asked. AI answered. Upstart was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 49
A 6-colour palette held across 7 posts (consistency 0.49). Recurring marks: text overlays with clear fonts, centered compositions.
Fix in full reportHook strengthBest post vs. median 28
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Things scarier than Halloween”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 39
1 of 5 captions asks the reader to do anything. 1–4 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 90
4.3 posts a week between 27 Oct and 5 Nov.
Best posting windowsYour best post earned 6.3× the engagement of your weakest.
#1 · 0.1%
Consistently centered subjects with clean and uncluttered framing.
“We speak directly to our audience with a friendly, professional tone, offering relatable advice and encouragement for financial empowerment.”