When buyers ask AI about gender equality advocacy, UN Women is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to UN Women.
Read from the 4 answers that named UN Women.
AI links UN Women with this more than any other theme, and rarely credits it for policy advocacy. The full report shows the exact wording from each answer.
UN Women leads. UNICEF is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 UN WomenYou 67% #1.2
- 02 UNICEF 50% #4.0
- 03 Global Fund for Women 33% #1.5
- 04 Equality Now 33% #3.0
- 05 CHANGE 33% #3.5
- 06 Plan International 33% #4.5
Buyers asked. AI answered. UN Women was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
UN Women loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Comparing brands0 of 1
-
Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 14 websites to get UN Women onto first
- The questions to win, in the order to win them
- What to publish on UN Women's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.52). Recurring marks: text overlays with bold claims, use of impactful statistics.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “Peace needs women's leadership.”.
3 images, 2 reels across 5 posts. carousels untested.
3 of 5 captions ask the reader to do anything. 2–4 hashtags per post. 65 words on average.
7.8 posts a week between 2 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Peace needs women's leadership.”, 0.2% ER.
“$2.9 trillion.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Professional and editorial with a mix of centered and rule-of-thirds compositions
Voice
“We speak with a strong, empowering voice that inspires action and highlights the importance of gender equality and women's rights.”
Recurring marks
- 01text overlays with bold claims
- 02use of impactful statistics
- 03vibrant color palettes
- 04focus on women and empowerment themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gender equality advocacy, UN Women is named in 4 of 6 answers.
UN Women leads. UNICEF is next.
- 01 UN Women YOU 67% #1.2
- 02 UNICEF 50% #4.0
- 03 Global Fund for Women 33% #1.5
- 04 Equality Now 33% #3.0
- 05 CHANGE 33% #3.5
- 06 Plan International 33% #4.5
Buyers asked. AI answered. UN Women was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 52
A 6-colour palette held across 7 posts (consistency 0.52). Recurring marks: text overlays with bold claims, use of impactful statistics.
Fix in full reportHook strengthBest post vs. median 18
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “Peace needs women's leadership.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 reels across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
3 of 5 captions ask the reader to do anything. 2–4 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 95
7.8 posts a week between 2 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.9× the engagement of your weakest.
#1 · 0.2%
Professional and editorial with a mix of centered and rule-of-thirds compositions
“We speak with a strong, empowering voice that inspires action and highlights the importance of gender equality and women's rights.”