When buyers ask AI about stock photo library, Unsplash is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Unsplash.
Read from the 6 answers that named Unsplash.
AI links Unsplash with this more than any other theme, and rarely credits it for large library. The full report shows the exact wording from each answer.
Unsplash leads. Pexels is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 UnsplashYou 100% #1.0
- 02 Pexels 100% #2.0
- 03 Pixabay 100% #3.0
- 04 Freepik 17% #4.0
Unsplash loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Unsplash onto first
- The questions to win, in the order to win them
- What to publish on Unsplash's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: a seasonal mood prompt that asks followers to pick a slide, photographer credits named by handle or first name in the caption.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “What the first week of November feels like”.
5 of 5 posts are carousels. reels and images untested.
2 of 5 captions ask the reader to do anything. 5 hashtags per post. 38 words on average.
5.0 posts a week between 2 Nov and 9 Nov.
Your best post earned 3.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What the first week of November feels like”, 0.2% ER.
“This week’s Curator’s picks”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
One calm, full-frame image that reads as a cover, with the subject held in a clear central or diagonal arrangement.
Voice
“Friendly and understated, a curator's note that opens with a mood or a moment and hands the choice back to the reader.”
Recurring marks
- 01a seasonal mood prompt that asks followers to pick a slide
- 02photographer credits named by handle or first name in the caption
- 03a recurring weekly series title such as Curator's Picks
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about stock photo library, Unsplash is named in 6 of 6 answers.
Unsplash leads. Pexels is next.
- 01 Unsplash YOU 100% #1.0
- 02 Pexels 100% #2.0
- 03 Pixabay 100% #3.0
- 04 Freepik 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: a seasonal mood prompt that asks followers to pick a slide, photographer credits named by handle or first name in the caption.
Fix in full reportHook strengthBest post vs. median 63
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “What the first week of November feels like”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
2 of 5 captions ask the reader to do anything. 5 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 2 Nov and 9 Nov.
Best posting windowsYour best post earned 3.1× the engagement of your weakest.
#1 · 0.2%
One calm, full-frame image that reads as a cover, with the subject held in a clear central or diagonal arrangement.
“Friendly and understated, a curator's note that opens with a mood or a moment and hands the choice back to the reader.”