Prepared for UNNA

IIYour Instagram, read by AI

Six posts, scored on five things.

Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

80.1K

Followers

0.6%

Best post ER

0.2%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

Visual consistency 0.14 across 6 posts. Recurring marks: brand voice consistent across posts, portfolio of UNNA x Osprey collaboration.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “story”.

Hook formulas

Format range

Reel · Carousel · Image

3 reels, 2 carousels across 5 posts. images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

2 of 5 captions ask the reader to do anything. 0 hashtags per post. 66 words on average.

CTA templates

Cadence

Posts per week

1.0 posts a week between 30 Sept and 3 Nov.

Best posting windows

Posts that worked

Your best post earned 32× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.6% ERReel · 21 Oct 2026

The hook

“story”

Why it worked

01authentic behind-the-scenes vibe
02team dynamics and roles
03local city context

Authentic, human-centered storytelling with a clear subject (Scout) and context.

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“story”, 0.6% ER.

Weakest

“friendly duo presentation”, 0.0% ER.

Pattern

Lifestyle posts average 0.3%, product showcase posts 0.2%: 1.9× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Look

varied framing across formats; product-focused in reels; human-centered in lifestyle/carousel

centered product or subject with lifestyle contextmixed/diagonal framing in carouselspanoramic or wide-angle for travel segments

natural to soft studio lighting; outdoor natural light common clean, minimal retouch with real textures (fabric, wood, metal) gentle movement in reels; static or subtle hand/gesture motion in carousels

Voice

“brand voice”

Avg caption

66 words

Language

English

craft and collaborationmovement and well-beinglifestyle and gearbrand community and stories

Recurring marks

01brand voice consistent across posts
02portfolio of UNNA x Osprey collaboration
03two-model interactions in lifestyle shoots

Subjects, by frequency

people wearing UNNA gear

brand-logoed products (vests, jackets)

studio or urban environments

travel/outdoor scenes

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Six posts, scored on five things.

36/100

80.1K

Followers

0.6%

Best post ER

0.2%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 14

Visual consistency 0.14 across 6 posts. Recurring marks: brand voice consistent across posts, portfolio of UNNA x Osprey collaboration.

Fix in full report

Hook strengthBest post vs. median 32

Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “story”.

Hook formulas

Format rangeReel · Carousel · Image 69

3 reels, 2 carousels across 5 posts. images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 34

2 of 5 captions ask the reader to do anything. 0 hashtags per post. 66 words on average.

CTA templates

CadencePosts per week 30

1.0 posts a week between 30 Sept and 3 Nov.

Best posting windows

02Posts that worked

Your best post earned 32× the engagement of your weakest.

#1 · 0.6%

The hook

“story”

Reel · 21 Oct 2026 · 433 likes

01authentic behind-the-scenes vibe

02team dynamics and roles

03local city context

#2 · 0.3% ER

brand logos on vest

#3 · 0.2% ER

Authentic, human-centered storytelling with a clear subject (Scout) and context.

03All 5 posts, by engagement

30 Sept3 Nov

Best · “story”, 0.6% ER.

Weakest · “friendly duo presentation”, 0.0% ER.

Pattern · Lifestyle posts average 0.3%, product showcase posts 0.2%: 1.9× apart.

04Brand signature

varied framing across formats; product-focused in reels; human-centered in lifestyle/carousel

centered product or subject with lifestyle contextmixed/diagonal framing in carouselspanoramic or wide-angle for travel segments

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @unna.world

5 fixes · competitors · AI answers

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