When buyers ask AI about game development software, Unity is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Unity.
Read from the 6 answers that named Unity.
AI links Unity with this more than any other theme, and rarely credits it for workflow integration and improvement. The full report shows the exact wording from each answer.
Unity leads. Unreal Engine is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 UnityYou 100% #2.3
- 02 Unreal Engine 83% #2.6
- 03 Godot 50% #2.7
- 04 Autodesk 50% #4.3
- 05 Blender 33% #2.5
- 06 Gravity Sketch 17% #1.0
Unity loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Unity onto first
- The questions to win, in the order to win them
- What to publish on Unity's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “The Unity plugin is officially live in the Plugin marketplace in Antigravity.”.
4 reels, 1 image across 5 posts. carousels untested.
5 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 71 words on average.
18.0 posts a week between 28 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The Unity plugin is officially live in the Plugin marketpla…”, 0.6% ER.
“XREAL AURA is officially launched 👓”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
focused on showcasing product features and functionality
Voice
“We empower creators to bring their ideas to life with cutting-edge tools and technology.”
Recurring marks
- 01Unity logo
- 02#madewithunity hashtag
- 03consistent use of product visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about game development software, Unity is named in 6 of 6 answers.
Unity leads. Unreal Engine is next.
- 01 Unity YOU 100% #2.3
- 02 Unreal Engine 83% #2.6
- 03 Godot 50% #2.7
- 04 Autodesk 50% #4.3
- 05 Blender 33% #2.5
- 06 Gravity Sketch 17% #1.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on four things.
Hook strengthBest post vs. median 25
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “The Unity plugin is officially live in the Plugin marketplace in Antigravity.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 94
5 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 71 words on average.
CTA templatesCadencePosts per week 95
18.0 posts a week between 28 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.2× the engagement of your weakest.
#1 · 0.6%
focused on showcasing product features and functionality
“We empower creators to bring their ideas to life with cutting-edge tools and technology.”