Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 10 posts (consistency 0.28). Recurring marks: UNIQLO red square logo, co-branded typography overlays.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Swipe to see how this sweater got a second chance.”.
4 carousels, 1 reel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0–2 hashtags per post. 48 words on average.
2.9 posts a week between 16 Oct and 28 Oct.
Your best post earned 2.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Swipe to see how this sweater got a second chance.”, 0.3% ER.
“Originally developed for the outdoors, fleece has become an…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Overhead fanned layouts and clean studio setups highlighting texture and color range.
Voice
“"Simple made better — elevating everyday basics through thoughtful design and accessible quality."”
Recurring marks
- 01UNIQLO red square logo
- 02co-branded typography overlays
- 03fanned spectrum color arrangement
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 28
A 6-colour palette held across 10 posts (consistency 0.28). Recurring marks: UNIQLO red square logo, co-branded typography overlays.
Fix in full reportHook strengthBest post vs. median 54
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Swipe to see how this sweater got a second chance.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 28
1 of 5 captions asks the reader to do anything. 0–2 hashtags per post. 48 words on average.
CTA templatesCadencePosts per week 65
2.9 posts a week between 16 Oct and 28 Oct.
Best posting windowsYour best post earned 2.9× the engagement of your weakest.
#1 · 0.3%
Overhead fanned layouts and clean studio setups highlighting texture and color range.
“"Simple made better — elevating everyday basics through thoughtful design and accessible quality."”