When buyers ask AI about humanitarian aid, UNICEF is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to UNICEF.
Read from the 6 answers that named UNICEF.
AI links UNICEF with this more than any other theme, and rarely credits it for support for women and girls. The full report shows the exact wording from each answer.
UNICEF leads. Save the Children is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 UNICEFYou 100% #1.2
- 02 Save the Children 33% #2.0
- 03 WaterAid 33% #2.5
- 04 World Vision 33% #3.0
- 05 Plan International 33% #4.5
- 06 United Nations 17% #1.0
UNICEF loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get UNICEF onto first
- The questions to win, in the order to win them
- What to publish on UNICEF's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.43). Recurring marks: text overlays with bold and colored text, emotional storytelling.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Imagine being thirsty, but water is just not available to you.”.
2 carousels, 2 images, 1 reel across 5 posts.
5 of 5 captions ask the reader to do anything. 1 hashtags per post. 63 words on average.
23.4 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Imagine being thirsty, but water is just not available to y…”, 0.0% ER.
“statistical emphasis”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered and rule of thirds compositions with a focus on individuals or scenes.
Voice
“We speak with a serious and compassionate tone, focusing on the rights and well-being of children, using clear and impactful language to inspire action and empathy.”
Recurring marks
- 01text overlays with bold and colored text
- 02emotional storytelling
- 03focus on children's rights and humanitarian issues
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about humanitarian aid, UNICEF is named in 6 of 6 answers.
UNICEF leads. Save the Children is next.
- 01 UNICEF YOU 100% #1.2
- 02 Save the Children 33% #2.0
- 03 WaterAid 33% #2.5
- 04 World Vision 33% #3.0
- 05 Plan International 33% #4.5
- 06 United Nations 17% #1.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 43
A 6-colour palette held across 7 posts (consistency 0.43). Recurring marks: text overlays with bold and colored text, emotional storytelling.
Fix in full reportHook strengthBest post vs. median 49
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Imagine being thirsty, but water is just not available to you.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 images, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 76
5 of 5 captions ask the reader to do anything. 1 hashtags per post. 63 words on average.
CTA templatesCadencePosts per week 95
23.4 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.8× the engagement of your weakest.
#1 · 0.0%
Centered and rule of thirds compositions with a focus on individuals or scenes.
“We speak with a serious and compassionate tone, focusing on the rights and well-being of children, using clear and impactful language to inspire action and empathy.”