When buyers ask AI about sustainable urban development, UN Habitat is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to UN Habitat.
Read from the 6 answers that named UN Habitat.
AI links UN Habitat with this more than any other theme, and rarely credits it for whole-area approach. The full report shows the exact wording from each answer.
UN Habitat leads. World Bank is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 UN HabitatYou 100% #1.2
- 02 World Bank 83% #2.2
- 03 C40 Cities 50% #2.0
UN Habitat loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get UN Habitat onto first
- The questions to win, in the order to win them
- What to publish on UN Habitat's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.15). Recurring marks: bold headline in a high-contrast box, large numeral cover for listicle carousels.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “How can cities prepare for El Niño?”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 1–3 hashtags per post. 112 words on average.
10.7 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“How can cities prepare for El Niño?”, 0.2% ER.
“Five cities. Five approaches to a more sustainable urban fu…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A clean graphic panel carries a bold headline and co-branded logos while a real street or event photograph fills the lower part of the slide
Voice
“A measured institutional voice that frames each update as a step toward cities that are sustainable and inclusive for all.”
Recurring marks
- 01bold headline in a high-contrast box
- 02large numeral cover for listicle carousels
- 03blue palette with a single warm accent
- 04co-branded partner logos at the top
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sustainable urban development, UN Habitat is named in 6 of 6 answers.
UN Habitat leads. World Bank is next.
- 01 UN Habitat YOU 100% #1.2
- 02 World Bank 83% #2.2
- 03 C40 Cities 50% #2.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Eight posts, scored on five things.
Visual identityPalette, layout, marks 15
A 6-colour palette held across 8 posts (consistency 0.15). Recurring marks: bold headline in a high-contrast box, large numeral cover for listicle carousels.
Fix in full reportHook strengthBest post vs. median 16
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “How can cities prepare for El Niño?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
4 of 5 captions ask the reader to do anything. 1–3 hashtags per post. 112 words on average.
CTA templatesCadencePosts per week 95
10.7 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.2%
A clean graphic panel carries a bold headline and co-branded logos while a real street or event photograph fills the lower part of the slide
“A measured institutional voice that frames each update as a step toward cities that are sustainable and inclusive for all.”