When buyers ask AI about sports apparel and equipment, Under Armour is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Nike is named more often.
The one idea AI attaches to Under Armour.
Read from the 3 answers that named Under Armour.
AI links Under Armour with this more than any other theme. The full report shows the exact wording from each answer.
Under Armour is second. Nike is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Nike 67% #1.0
- 02 Under ArmourYou 50% #2.0
- 03 Patagonia 50% #5.0
- 04 Adidas 33% #3.0
- 05 Garmin 17% #1.0
- 06 Tracksmith 17% #1.0
Buyers asked. AI answered. Under Armour was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Under Armour loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 23 websites to get Under Armour onto first
- The questions to win, in the order to win them
- What to publish on Under Armour's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 1.4% engagement; the median post 0.0%. The one that landed opened with “They really let Rakai design his own shoe?!”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 10 words on average.
1.8 posts a week between 10 Oct and 30 Oct.
Your best post earned 136× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“They really let Rakai design his own shoe?!”, 1.4% ER.
“The Queen’s Quest 👑”, 0.0% ER.
Product showcase posts average 0.7%, promotional posts 0.1%: 6.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Concise, performance-driven, and focused on product benefits with occasional playful elements.”
Recurring marks
- 01collaborative branding
- 02athlete-focused storytelling
- 03performance-driven product showcases
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sports apparel and equipment, Under Armour is named in 3 of 6 answers.
Under Armour is second. Nike is named more often.
- 01 Nike 67% #1.0
- 02 Under Armour YOU 50% #2.0
- 03 Patagonia 50% #5.0
- 04 Adidas 33% #3.0
- 05 Garmin 17% #1.0
- 06 Tracksmith 17% #1.0
Buyers asked. AI answered. Under Armour was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 1
Your best post earns 1.4% engagement; the median post 0.0%. The one that landed opened with “They really let Rakai design his own shoe?!”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 44
1.8 posts a week between 10 Oct and 30 Oct.
Best posting windowsYour best post earned 136× the engagement of your weakest.
#1 · 1.4%
“Concise, performance-driven, and focused on product benefits with occasional playful elements.”