When buyers ask AI about sportswear and fashion, Umbro is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Nike and Adidas are named more often.
The one idea AI attaches to Umbro.
Read from the 3 answers that named Umbro.
AI links Umbro with this more than any other theme, and rarely credits it for product specialization. The full report shows the exact wording from each answer.
Umbro is third. Nike is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Nike 100% #2.7
- 02 Adidas 100% #3.0
- 03 UmbroYou 50% #2.3
- 04 Puma 50% #3.3
- 05 Under Armour 50% #4.0
- 06 Patagonia 33% #7.0
Buyers asked. AI answered. Umbro was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Umbro loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 21 websites to get Umbro onto first
- The questions to win, in the order to win them
- What to publish on Umbro's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Things admin likes, Volume 13.”.
4 carousels, 1 image across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 10 words on average.
2.0 posts a week between 13 Oct and 30 Oct.
Your best post earned 4.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Things admin likes, Volume 13.”, 0.4% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Name what matters plainly, then invite people in: product-first when announcing, community-minded when telling a football story.”
Recurring marks
- 01Umbro Double Diamond identity
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about sportswear and fashion, Umbro is named in 3 of 6 answers.
Umbro is third. Nike is named almost twice as often.
- 01 Nike 100% #2.7
- 02 Adidas 100% #3.0
- 03 Umbro YOU 50% #2.3
- 04 Puma 50% #3.3
- 05 Under Armour 50% #4.0
- 06 Patagonia 33% #7.0
Buyers asked. AI answered. Umbro was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 38
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Things admin likes, Volume 13.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 image across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 49
2.0 posts a week between 13 Oct and 30 Oct.
Best posting windowsYour best post earned 4.8× the engagement of your weakest.
#1 · 0.4%
“Name what matters plainly, then invite people in: product-first when announcing, community-minded when telling a football story.”