Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Action shots of pouring wine, Cozy campfire settings.
Your best post earns 15.9% engagement; the median post 0.9%. The one that landed opened with “Jouluun reilu 10 päivää!!🎁🎅 (Only 10 days to Christmas!!)”.
10 of 10 posts are images. reels and carousels untested.
9 of 10 captions ask the reader to do anything. 0–3 hashtags per post. 65 words on average.
5.9 posts a week between 12 Dec and 24 Dec. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 26× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Stunning high-contrast product photography that emphasizes premium materials (gold, glass, slate)
- 02Dynamic action shot of wine pouring creates movement and sensory appeal
- 03Strong holiday-themed urgency combined with a high-value giveaway
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Jouluun reilu 10 päivää!!🎁🎅 (Only 10 days to Christmas!!)”, 15.9% ER.
“Tätä uniikkia Limited Edition 01/10 Copper Tonkkaa vielä mu…”, 0.6% ER.
Promotional posts average 13.7%, product showcase posts 0.9%: 15× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered or off-center product placement framed by rustic food pairings or campfire elements, often featuring a dynamic pouring action to create depth.
Voice
“Warm, enthusiastic, and distinctly Finnish. Uses playful local hooks, holiday countdowns, and direct, friendly questions ('Maistuisiko sinulle?') combined with clear, urgent promotional details.”
Recurring marks
- 01Action shots of pouring wine
- 02Cozy campfire settings
- 03Premium metallic finishes (gold, copper, rose gold)
- 04Finnish lion emblem / local branding
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Action shots of pouring wine, Cozy campfire settings.
Fix in full reportHook strengthBest post vs. median 6
Your best post earns 15.9% engagement; the median post 0.9%. The one that landed opened with “Jouluun reilu 10 päivää!!🎁🎅 (Only 10 days to Christmas!!)”.
Hook formulasFormat rangeReel · Carousel · Image 20
10 of 10 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
9 of 10 captions ask the reader to do anything. 0–3 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 95
5.9 posts a week between 12 Dec and 24 Dec. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 26× the engagement of your weakest.
#1 · 15.9%Centered or off-center product placement framed by rustic food pairings or campfire elements, often featuring a dynamic pouring action to create depth.
“Warm, enthusiastic, and distinctly Finnish. Uses playful local hooks, holiday countdowns, and direct, friendly questions ('Maistuisiko sinulle?') combined with clear, urgent promotional details.”