When buyers ask AI about financial services, UBS is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names UBS in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named UBS.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
UBS leads. Morgan Stanley is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 UBSYou 33% #1.5
- 02 Morgan Stanley 33% #2.5
- 03 Goldman Sachs 33% #3.0
- 04 J.P. Morgan 33% #3.5
- 05 Bloomberg 17% #1.0
- 06 Fidelity Investments 17% #1.0
Buyers asked. AI answered. UBS was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
UBS loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
-
Comparing brands1 of 1
recommending others
- Which of the 27 websites to get UBS onto first
- The questions to win, in the order to win them
- What to publish on UBS's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: text overlays, prominent branding elements.
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Congratulations to Kimi Antonelli”.
2 reels, 2 carousels, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 2–9 hashtags per post. 84 words on average.
7.1 posts a week between 30 Oct and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 9.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Congratulations to Kimi Antonelli”, 0.3% ER.
“Technology Beyond AI”, 0.0% ER.
Promotional posts average 0.2%, educational posts 0.0%: 5.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Professional studio setups with centered or rule-of-thirds compositions; occasional collage layouts for celebratory posts.
Voice
“Clear, concise, and professional with a focus on credibility and inspiration.”
Recurring marks
- 01text overlays
- 02prominent branding elements
- 03notable figures
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about financial services, UBS is named in 2 of 6 answers.
UBS leads. Morgan Stanley is next.
- 01 UBS YOU 33% #1.5
- 02 Morgan Stanley 33% #2.5
- 03 Goldman Sachs 33% #3.0
- 04 J.P. Morgan 33% #3.5
- 05 Bloomberg 17% #1.0
- 06 Fidelity Investments 17% #1.0
Buyers asked. AI answered. UBS was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 53
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: text overlays, prominent branding elements.
Fix in full reportHook strengthBest post vs. median 16
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Congratulations to Kimi Antonelli”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 76
3 of 5 captions ask the reader to do anything. 2–9 hashtags per post. 84 words on average.
CTA templatesCadencePosts per week 95
7.1 posts a week between 30 Oct and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 9.8× the engagement of your weakest.
#1 · 0.3%
Professional studio setups with centered or rule-of-thirds compositions; occasional collage layouts for celebratory posts.
“Clear, concise, and professional with a focus on credibility and inspiration.”