When buyers ask AI about tea brand, Twinings UK is named in 2 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Taylors of Harrogate is named more often.
AI names Twinings UK in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Twinings UK.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Twinings UK is second. Taylors of Harrogate is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Taylors of Harrogate 50% #2.0
- 02 Twinings UKYou 33% #3.0
- 03 Clipper 33% #2.0
- 04 Fortnum & Mason 33% #2.0
- 05 Yorkshire Tea 33% #2.0
- 06 Teapigs 33% #2.5
Buyers asked. AI answered. Twinings UK was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Twinings UK loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Twinings UK onto first
- The questions to win, in the order to win them
- What to publish on Twinings UK's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: Pink Twinings Glow billboard as a recurring campaign prop, Handwritten customer quotes on posters.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “FINAL ROUND TABLE LOOMING?”.
2 reels, 2 carousels, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 17 words on average.
3.6 posts a week between 27 Oct and 6 Nov.
Your best post earned 1.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“FINAL ROUND TABLE LOOMING?”, 0.1% ER.
“The Calm before the run”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A person sits in the lower foreground pointing up at a billboard or holding a cup, with the tea product or tagline placed clearly in the frame.
Voice
“Short, playful and warm, like a friend who believes everything starts with a cup of tea, ending with an invitation to share your own moment.”
Recurring marks
- 01Pink Twinings Glow billboard as a recurring campaign prop
- 02Handwritten customer quotes on posters
- 03Bold serif tagline on a soft gradient
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about tea brand, Twinings UK is named in 2 of 6 answers.
Twinings UK is second. Taylors of Harrogate is named more often.
- 01 Taylors of Harrogate 50% #2.0
- 02 Twinings UK YOU 33% #3.0
- 03 Clipper 33% #2.0
- 04 Fortnum & Mason 33% #2.0
- 05 Yorkshire Tea 33% #2.0
- 06 Teapigs 33% #2.5
Buyers asked. AI answered. Twinings UK was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 15
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: Pink Twinings Glow billboard as a recurring campaign prop, Handwritten customer quotes on posters.
Fix in full reportHook strengthBest post vs. median 79
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “FINAL ROUND TABLE LOOMING?”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 59
3 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 77
3.6 posts a week between 27 Oct and 6 Nov.
Best posting windowsYour best post earned 1.9× the engagement of your weakest.
#1 · 0.1%
A person sits in the lower foreground pointing up at a billboard or holding a cup, with the tea product or tagline placed clearly in the frame.
“Short, playful and warm, like a friend who believes everything starts with a cup of tea, ending with an invitation to share your own moment.”