When buyers ask AI about customer engagement software, Twilio is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Twilio.
Read from the 4 answers that named Twilio.
AI links Twilio with this more than any other theme, and rarely credits it for high deliverability. The full report shows the exact wording from each answer.
Twilio leads. Vonage is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 TwilioYou 67% #3.2
- 02 Vonage 50% #5.3
- 03 Sinch 33% #7.0
- 04 Plivo 33% #8.0
- 05 Insider One 17% #1.0
- 06 Slack 17% #1.0
Buyers asked. AI answered. Twilio was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Twilio loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 14 websites to get Twilio onto first
- The questions to win, in the order to win them
- What to publish on Twilio's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.50). Recurring marks: Text overlays, Bright and clean visuals.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Humorous visual comparison”.
3 reels, 2 images across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 11 words on average.
11.1 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 14× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Humorous visual comparison”, 0.3% ER.
“visual demonstration”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently centered compositions with a mix of individual and scene-focused subjects.
Voice
“Relatable, engaging, and professional with a touch of humor to connect with the audience.”
Recurring marks
- 01Text overlays
- 02Bright and clean visuals
- 03Humorous comparisons
- 04Professional employee spotlights
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about customer engagement software, Twilio is named in 4 of 6 answers.
Twilio leads. Vonage is next.
- 01 Twilio YOU 67% #3.2
- 02 Vonage 50% #5.3
- 03 Sinch 33% #7.0
- 04 Plivo 33% #8.0
- 05 Insider One 17% #1.0
- 06 Slack 17% #1.0
Buyers asked. AI answered. Twilio was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 50
A 6-colour palette held across 7 posts (consistency 0.50). Recurring marks: Text overlays, Bright and clean visuals.
Fix in full reportHook strengthBest post vs. median 55
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Humorous visual comparison”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 11 words on average.
CTA templatesCadencePosts per week 95
11.1 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 14× the engagement of your weakest.
#1 · 0.3%
Consistently centered compositions with a mix of individual and scene-focused subjects.
“Relatable, engaging, and professional with a touch of humor to connect with the audience.”