When buyers ask AI about travel agency and tour operator, TUI Deutschland is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. TUI is named more often.
AI names TUI Deutschland in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named TUI Deutschland.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
TUI Deutschland is second. TUI is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 TUI 67% #2.8
- 02 TUI DeutschlandYou 33% Not named
- 03 alltours 33% #3.0
- 04 schauinsland-reisen 33% #4.0
- 05 TourRadar 33% #4.5
- 06 Firebird Tours 33% #7.5
Buyers asked. AI answered. TUI Deutschland was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
TUI Deutschland loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 24 websites to get TUI Deutschland onto first
- The questions to win, in the order to win them
- What to publish on TUI Deutschland's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Kennst du schon das Hotel mit dem längsten Pool auf Madeira?”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 47 words on average.
5.2 posts a week between 23 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 6.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Kennst du schon das Hotel mit dem längsten Pool auf Madeira?”, 0.2% ER.
“Which city do you find the scariest?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
balanced and visually appealing, focusing on luxury features
Voice
“We love travel and want you to share your experiences with us! Whether it's a luxurious hotel, a breathtaking view, or a memorable getaway, we inspire you to discover your smile.”
Recurring marks
- 01luxury hotel features
- 02Madeira landscapes
- 03emotive captions with emojis
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about travel agency and tour operator, TUI Deutschland is named in 2 of 6 answers.
TUI Deutschland is second. TUI is named almost twice as often.
- 01 TUI 67% #2.8
- 02 TUI Deutschland YOU 33% Not named
- 03 alltours 33% #3.0
- 04 schauinsland-reisen 33% #4.0
- 05 TourRadar 33% #4.5
- 06 Firebird Tours 33% #7.5
Buyers asked. AI answered. TUI Deutschland was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 32
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Kennst du schon das Hotel mit dem längsten Pool auf Madeira?”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 47 words on average.
CTA templatesCadencePosts per week 95
5.2 posts a week between 23 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 6.6× the engagement of your weakest.
#1 · 0.2%
balanced and visually appealing, focusing on luxury features
“We love travel and want you to share your experiences with us! Whether it's a luxurious hotel, a breathtaking view, or a memorable getaway, we inspire you to discover your smile.”