When buyers ask AI about travel and leisure services, Tripadvisor is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Booking.com and Expedia are named more often.
AI names Tripadvisor in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Tripadvisor.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Tripadvisor is number 7. Booking.com is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Booking.com 50% #2.7
- 02 Expedia 33% #2.5
- 03 Skyscanner 33% #2.5
- 04 Kayak 33% #3.0
- 05 TripIt 33% #4.0
- 07 TripadvisorYou 17% #3.0
Buyers asked. AI answered. Tripadvisor was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Tripadvisor loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 36 websites to get Tripadvisor onto first
- The questions to win, in the order to win them
- What to publish on Tripadvisor's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Save this for your next weekend outing!”.
4 reels, 1 image across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 10 words on average.
8.5 posts a week between 27 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 19× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Save this for your next weekend outing!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Friendly, engaging, and relatable with a mix of second and third person perspectives, often addressing niche audiences like dog owners or travelers.”
Recurring marks
- 01dog-friendly travel themes
- 02location-based recommendations
- 03inspirational messaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about travel and leisure services, Tripadvisor is named in 1 of 6 answers.
Tripadvisor is number 7. Booking.com is named almost twice as often.
- 01 Booking.com 50% #2.7
- 02 Expedia 33% #2.5
- 03 Skyscanner 33% #2.5
- 04 Kayak 33% #3.0
- 05 TripIt 33% #4.0
- 07 Tripadvisor YOU 17% #3.0
Buyers asked. AI answered. Tripadvisor was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 6
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Save this for your next weekend outing!”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 95
8.5 posts a week between 27 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 19× the engagement of your weakest.
#1 · 0.0%
“Friendly, engaging, and relatable with a mix of second and third person perspectives, often addressing niche audiences like dog owners or travelers.”