When buyers ask AI about consumer trends research and innovation intelligence, TrendWatching is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Mintel is named more often.
The one idea AI attaches to TrendWatching.
Read from the 3 answers that named TrendWatching.
AI links TrendWatching with this more than any other theme, and rarely credits it for strong option. The full report shows the exact wording from each answer.
TrendWatching is second. Mintel is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Mintel 67% #2.8
- 02 TrendWatchingYou 50% #3.3
- 03 WGSN 50% #1.0
- 04 Euromonitor 33% #2.5
- 05 Google Trends 33% #2.5
- 06 Inc42 33% #5.0
Buyers asked. AI answered. TrendWatching was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
TrendWatching loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get TrendWatching onto first
- The questions to win, in the order to win them
- What to publish on TrendWatching's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: yellow quote badge naming the trend in one to three words, TREND WATCHING logo.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Who else is coming on the trip?”.
5 of 5 posts are carousels. reels and images untested.
5 of 5 captions ask the reader to do anything. 5 hashtags per post. 39 words on average.
5.1 posts a week between 2 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Who else is coming on the trip?”, 0.0% ER.
“Following council decisions, finding lost belongings and pl…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A full-bleed photograph at the top, a yellow quote badge over a coloured divider, and a one-line headline on white beneath.
Voice
“Third-person research voice that describes the trend and the company, then points readers to the full report.”
Recurring marks
- 01yellow quote badge naming the trend in one to three words
- 02TREND WATCHING logo
- 03headline that names the brand in its first clause
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about consumer trends research and innovation intelligence, TrendWatching is named in 3 of 6 answers.
TrendWatching is second. Mintel is named more often.
- 01 Mintel 67% #2.8
- 02 TrendWatching YOU 50% #3.3
- 03 WGSN 50% #1.0
- 04 Euromonitor 33% #2.5
- 05 Google Trends 33% #2.5
- 06 Inc42 33% #5.0
Buyers asked. AI answered. TrendWatching was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: yellow quote badge naming the trend in one to three words, TREND WATCHING logo.
Fix in full reportHook strengthBest post vs. median 29
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Who else is coming on the trip?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 5 hashtags per post. 39 words on average.
CTA templatesCadencePosts per week 95
5.1 posts a week between 2 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.0× the engagement of your weakest.
#1 · 0.0%
A full-bleed photograph at the top, a yellow quote badge over a coloured divider, and a one-line headline on white beneath.
“Third-person research voice that describes the trend and the company, then points readers to the full report.”