When buyers ask AI about financial planning software, TransUnion is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. ET Money and Walnut are named more often.
AI names TransUnion in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named TransUnion.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
TransUnion is sixth. ET Money is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ET Money 50% #2.7
- 02 Walnut 33% #2.0
- 03 Goodbudget 33% #3.5
- 04 FinArt 33% #4.0
- 05 CRED 33% #4.5
- 06 TransUnionYou 17% Not named
Buyers asked. AI answered. TransUnion was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
TransUnion loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 23 websites to get TransUnion onto first
- The questions to win, in the order to win them
- What to publish on TransUnion's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
One posts, scored on two things.
Read from their one most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
1 of 1 post is a reel. carousels and images untested.
1 of 1 caption asks the reader to do anything. 0 hashtags per post.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered composition with text overlay as the focal point
Voice
“Encouraging and direct, focusing on providing actionable advice to help viewers achieve their financial goals.”
Recurring marks
- 01minimalist design
- 02text overlays
- 03professional visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about financial planning software, TransUnion is named in 1 of 6 answers.
TransUnion is sixth. ET Money is named almost twice as often.
- 01 ET Money 50% #2.7
- 02 Walnut 33% #2.0
- 03 Goodbudget 33% #3.5
- 04 FinArt 33% #4.0
- 05 CRED 33% #4.5
- 06 TransUnion YOU 17% Not named
Buyers asked. AI answered. TransUnion was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
One posts, scored on two things.
Format rangeReel · Carousel · Image 20
1 of 1 post is a reel. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
1 of 1 caption asks the reader to do anything. 0 hashtags per post.
CTA templatesYour best posts, ranked by engagement rate.
#1 · 0.0%centered composition with text overlay as the focal point
“Encouraging and direct, focusing on providing actionable advice to help viewers achieve their financial goals.”