Nine posts, scored on five things.
Read from their nine most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 9 posts (consistency 0.43). Recurring marks: text overlays on video, bold, emotive typography.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “text overlay describing monument size”.
3 reels, 1 carousel, 1 image across 5 posts.
5 of 5 captions ask the reader to do anything. 2 hashtags per post. 88 words on average.
5.8 posts a week between 28 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay describing monument size”, 0.2% ER.
“text on image”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01text overlays on video
- 02bold, emotive typography
- 03strong destination framing
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesNine posts, scored on five things.
Visual identityPalette, layout, marks 43
A 6-colour palette held across 9 posts (consistency 0.43). Recurring marks: text overlays on video, bold, emotive typography.
Fix in full reportHook strengthBest post vs. median 66
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “text overlay describing monument size”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 82
5 of 5 captions ask the reader to do anything. 2 hashtags per post. 88 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 28 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.0× the engagement of your weakest.
#1 · 0.2%
“brand”