When buyers ask AI about antivirus and cybersecurity software, TotalAV is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Bitdefender and Norton are named more often.
The one idea AI attaches to TotalAV.
Read from the 3 answers that named TotalAV.
AI links TotalAV with this more than any other theme. The full report shows the exact wording from each answer.
TotalAV is fourth. Bitdefender is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Bitdefender 83% #1.4
- 02 Norton 83% #1.8
- 03 ESET 83% #5.6
- 04 TotalAVYou 50% #3.3
- 05 CrowdStrike 50% #8.3
- 06 SentinelOne 50% #11.3
Buyers asked. AI answered. TotalAV was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
TotalAV loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 17 websites to get TotalAV onto first
- The questions to win, in the order to win them
- What to publish on TotalAV's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.60). Recurring marks: bold text overlays, editorial tone.
Your best post earns 0.8% engagement; the median post 0.4%. The one that landed opened with “Bold claim in text overlay”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 26 words on average.
16.6 posts a week between 6 Aug and 8 Aug. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Bold claim in text overlay”, 0.8% ER.
“AI firms must answer for rogue bots”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently uses centered or rule of thirds composition with a focus on key visual elements such as text overlays and relevant imagery.
Voice
“Clear, professional, and authoritative, focusing on delivering concise and impactful messages about cybersecurity and online safety.”
Recurring marks
- 01bold text overlays
- 02editorial tone
- 03dramatic color palettes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about antivirus and cybersecurity software, TotalAV is named in 3 of 6 answers.
TotalAV is fourth. Bitdefender is named more often.
- 01 Bitdefender 83% #1.4
- 02 Norton 83% #1.8
- 03 ESET 83% #5.6
- 04 TotalAV YOU 50% #3.3
- 05 CrowdStrike 50% #8.3
- 06 SentinelOne 50% #11.3
Buyers asked. AI answered. TotalAV was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 60
A 6-colour palette held across 7 posts (consistency 0.60). Recurring marks: bold text overlays, editorial tone.
Fix in full reportHook strengthBest post vs. median 45
Your best post earns 0.8% engagement; the median post 0.4%. The one that landed opened with “Bold claim in text overlay”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 26 words on average.
CTA templatesCadencePosts per week 95
16.6 posts a week between 6 Aug and 8 Aug. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 0.8%
Consistently uses centered or rule of thirds composition with a focus on key visual elements such as text overlays and relevant imagery.
“Clear, professional, and authoritative, focusing on delivering concise and impactful messages about cybersecurity and online safety.”