When buyers ask AI about remote workforce solutions, Toptal is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Splashtop and Slack are named more often.
AI names Toptal in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Toptal.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Toptal is fourth. Splashtop is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Splashtop 50% #3.0
- 02 Slack 50% #7.7
- 03 Deel 50% #9.7
- 04 ToptalYou 33% #3.5
- 05 Upwork 33% #1.0
- 06 Fiverr 33% #2.0
Buyers asked. AI answered. Toptal was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Toptal loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
recommending others
- Which of the 24 websites to get Toptal onto first
- The questions to win, in the order to win them
- What to publish on Toptal's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Understanding customer sentiment becomes a real business advantage”.
4 reels, 1 image across 5 posts. carousels untested.
5 of 5 captions ask the reader to do anything. 3 hashtags per post. 64 words on average.
1.0 posts a week between 24 Sept and 29 Oct.
Your best post earned 3.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Understanding customer sentiment becomes a real business ad…”, 0.1% ER.
“Toptal’s Q3 2026 High-skilled Job Report indicates easing d…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Professional and authoritative, focusing on data-driven insights and expert perspectives.”
Recurring marks
- 01professional tone
- 02expert credentials
- 03data-driven insights
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about remote workforce solutions, Toptal is named in 2 of 6 answers.
Toptal is fourth. Splashtop is named more often.
- 01 Splashtop 50% #3.0
- 02 Slack 50% #7.7
- 03 Deel 50% #9.7
- 04 Toptal YOU 33% #3.5
- 05 Upwork 33% #1.0
- 06 Fiverr 33% #2.0
Buyers asked. AI answered. Toptal was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 57
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Understanding customer sentiment becomes a real business advantage”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 88
5 of 5 captions ask the reader to do anything. 3 hashtags per post. 64 words on average.
CTA templatesCadencePosts per week 30
1.0 posts a week between 24 Sept and 29 Oct.
Best posting windowsYour best post earned 3.1× the engagement of your weakest.
#1 · 0.1%
“Professional and authoritative, focusing on data-driven insights and expert perspectives.”