When buyers ask AI about English language proficiency test, TOEFL® is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. IELTS is named more often.
The one idea AI attaches to TOEFL®.
Read from the 5 answers that named TOEFL®.
AI links TOEFL® with this more than any other theme, and rarely credits it for format difficulty. The full report shows the exact wording from each answer.
TOEFL® is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 IELTS 100% #1.8
- 02 TOEFL®You 83% #2.0
- 03 PTE Academic 83% #2.8
- 04 Duolingo English Test 50% #2.0
Buyers asked. AI answered. TOEFL® was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
TOEFL® loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get TOEFL® onto first
- The questions to win, in the order to win them
- What to publish on TOEFL®'s own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: bold text over the top or upper third, large word-by-word subtitles that highlight key words.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Would you rather?”.
4 reels, 1 image across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 9 words on average.
8.7 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 1.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Would you rather?”, 0.0% ER.
“Calling all international dentists!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Bold white or cream text sits over a calm, darkened or low-lit scene so the words carry the post.
Voice
“Short, punchy and self-aware, like a student friend who knows the exam stress and the move abroad.”
Recurring marks
- 01bold text over the top or upper third
- 02large word-by-word subtitles that highlight key words
- 03paper-plane sticker and bold headline cards in graphic posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about English language proficiency test, TOEFL® is named in 5 of 6 answers.
TOEFL® is second.
- 01 IELTS 100% #1.8
- 02 TOEFL® YOU 83% #2.0
- 03 PTE Academic 83% #2.8
- 04 Duolingo English Test 50% #2.0
Buyers asked. AI answered. TOEFL® was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 24
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: bold text over the top or upper third, large word-by-word subtitles that highlight key words.
Fix in full reportHook strengthBest post vs. median 90
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Would you rather?”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 9 words on average.
CTA templatesCadencePosts per week 95
8.7 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 1.7× the engagement of your weakest.
#1 · 0.0%
Bold white or cream text sits over a calm, darkened or low-lit scene so the words carry the post.
“Short, punchy and self-aware, like a student friend who knows the exam stress and the move abroad.”