Prepared for TOBI LUTKE

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

42.7K

Followers

7.5%

Best post ER

1.1%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold branding presence, distinct color palettes (purple lighting, neon accents).

Fix in full report

Hook strength

Best post vs. median

Your best post earns 7.5% engagement; the median post 1.1%. The one that landed opened with “Opening anecdote about a wine cellar”.

Hook formulas

Format range

Reel · Carousel · Image

3 images, 1 carousel, 1 reel across 5 posts.

Formats to test

Captions & CTAs

Asks, hashtags, length

0 of 5 captions ask the reader to do anything. 0 hashtags per post. 6 words on average.

CTA templates

Cadence

Posts per week

0.1 posts a week between 6 Jan and 19 Sept. Less than one post a week.

Best posting windows

Posts that worked

Your best post earned 28× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 7.5% ERImage · 19 Sept 2026

The hook

“Opening anecdote about a wine cellar”

Why it worked

01Strong moody purple lighting highlights tech hardware
02Clear visual focus on racks and glass cabinetry
03Personal voice in caption linking lifestyle to tech setup

3,166 likes42 comments

#2 · 3.5% ER

#3 · 1.1% ER

bold 24h Le Mans typography

High visual impact with bold color contrast

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“Opening anecdote about a wine cellar”, 7.5% ER.

Weakest

“dynamic motion”, 0.3% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.21share of frame

#FFFFFF83%

#00000067%

#1E90FF50%

#1E1E1E33%

#C0C0C033%

#00C85317%

Look

dynamic, product-focused with strong branding

symmetrical framingmotion-driven diagonal linescentered product focusposter-style layouts

high-contrast, varied lighting (purple ambient, stadium, natural light) high saturation, contrast, motion blur motion blur, panning

Voice

“casual, brand_voice”

Avg caption

6 words

Language

English

craftperformancesponsorshipbrand visibilityseason highlightsevents

Recurring marks

01bold branding presence
02distinct color palettes (purple lighting, neon accents)
03sponsor/logo integration
04motion-forward car imagery
05three-driver group imagery

Subjects, by frequency

race car

drivers

sponsor logos

podium

home_lab hardware

server racks

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

30/100

42.7K

Followers

7.5%

Best post ER

1.1%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 21

A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold branding presence, distinct color palettes (purple lighting, neon accents).

Fix in full report

Hook strengthBest post vs. median 15

Your best post earns 7.5% engagement; the median post 1.1%. The one that landed opened with “Opening anecdote about a wine cellar”.

Hook formulas

Format rangeReel · Carousel · Image 89

3 images, 1 carousel, 1 reel across 5 posts.

Formats to test

Captions & CTAsAsks, hashtags, length 10

0 of 5 captions ask the reader to do anything. 0 hashtags per post. 6 words on average.

CTA templates

CadencePosts per week 14

0.1 posts a week between 6 Jan and 19 Sept. Less than one post a week.

Best posting windows

02Posts that worked

Your best post earned 28× the engagement of your weakest.

#1 · 7.5%

The hook

“Opening anecdote about a wine cellar”

Image · 19 Sept 2026 · 3,166 likes

01Strong moody purple lighting highlights tech hardware

02Clear visual focus on racks and glass cabinetry

03Personal voice in caption linking lifestyle to tech setup

#2 · 3.5% ER

#3 · 1.1% ER

bold 24h Le Mans typography

High visual impact with bold color contrast

03All 5 posts, by engagement

6 Jan19 Sept

Best · “Opening anecdote about a wine cellar”, 7.5% ER.

Weakest · “dynamic motion”, 0.3% ER.

04Brand signature

83%

67%

50%

dynamic, product-focused with strong branding

symmetrical framingmotion-driven diagonal linescentered product focusposter-style layouts

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @tobi

5 fixes · competitors · AI answers

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