Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: bold text overlays in Dutch, mini lapel microphones for interviews.
Your best post earns 14.8% engagement; the median post 3.6%. The one that landed opened with “Wanneer je jezelf professioneel wilt gedragen, maar je innerlijke vibe eigenlijk is...”.
10 of 10 posts are reels. carousels and images untested.
3 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 18 words on average.
2.0 posts a week between 24 Jul and 28 Aug.
Your best post earned 156× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Wanneer je jezelf professioneel wilt gedragen, maar je inne…”, 14.8% ER.
“Wil jij ook je werk en gezinsleven goed kunnen combineren, …”, 0.1% ER.
Lifestyle posts average 9.1%, user generated style posts 2.4%: 3.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered medium close-ups and portrait framing of employees interacting naturally within a modern office setting, often utilizing depth of field to keep the background softly blurred.
Voice
“Playful, casual, and highly relatable Dutch-centric voice. Uses short, punchy sentences, colloquial expressions ('Lekker bezig!', 'Vrijmibo'), and a friendly, first-person plural perspective ('we') to foster a sense of community and shared office humor.”
Recurring marks
- 01bold text overlays in Dutch
- 02mini lapel microphones for interviews
- 03relatable office settings
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: bold text overlays in Dutch, mini lapel microphones for interviews.
Fix in full reportHook strengthBest post vs. median 25
Your best post earns 14.8% engagement; the median post 3.6%. The one that landed opened with “Wanneer je jezelf professioneel wilt gedragen, maar je innerlijke vibe eigenlijk is...”.
Hook formulasFormat rangeReel · Carousel · Image 20
10 of 10 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 48
2.0 posts a week between 24 Jul and 28 Aug.
Best posting windowsYour best post earned 156× the engagement of your weakest.
#1 · 14.8%
Centered medium close-ups and portrait framing of employees interacting naturally within a modern office setting, often utilizing depth of field to keep the background softly blurred.
“Playful, casual, and highly relatable Dutch-centric voice. Uses short, punchy sentences, colloquial expressions ('Lekker bezig!', 'Vrijmibo'), and a friendly, first-person plural perspective ('we') to foster a sense of community and shared office humor.”