Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: TOI watermark/logo, bold typography overlays.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Watch | Devotees witnessed sacred Bhasma Aarti”.
2 images, 2 reels, 1 carousel across 5 posts.
5 of 5 captions ask the reader to do anything. 4–11 hashtags per post. 92 words on average.
35.0 posts a week between 31 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 26× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Watch | Devotees witnessed sacred Bhasma Aarti”, 0.1% ER.
“bold_claim”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
bold headlines overlaid on images; logo watermark; text overlays on one of the corners
Voice
“third-person”
Recurring marks
- 01TOI watermark/logo
- 02bold typography overlays
- 03CTA to download TOI App
- 04hashtag-rich captions
- 05topic authority on current events and science
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: TOI watermark/logo, bold typography overlays.
Fix in full reportHook strengthBest post vs. median 8
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Watch | Devotees witnessed sacred Bhasma Aarti”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 reels, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 4–11 hashtags per post. 92 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 31 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 26× the engagement of your weakest.
#1 · 0.1%
bold headlines overlaid on images; logo watermark; text overlays on one of the corners
“third-person”