When buyers ask AI about city travel guides, Time Out Travel is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Lonely Planet is named more often.
AI names Time Out Travel in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Time Out Travel.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Time Out Travel is second. Lonely Planet is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Lonely Planet 100% #1.3
- 02 Time Out TravelYou 67% #2.5
- 03 Rick Steves 67% #2.5
- 04 Rough Guides 33% #2.0
- 05 Fodor's 17% #1.0
- 06 DK Eyewitness 17% #3.0
Buyers asked. AI answered. Time Out Travel was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Time Out Travel loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Time Out Travel onto first
- The questions to win, in the order to win them
- What to publish on Time Out Travel's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: bold coloured headline banner over the photo, SAVE THIS label on guide covers.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The best restaurants in Dublin to book right now”.
2 carousels, 2 images, 1 reel across 5 posts.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 69 words on average.
12.6 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The best restaurants in Dublin to book right now”, 0.2% ER.
“The best hotels in Morocco - for a hit of winter sun”, 0.1% ER.
Educational posts average 0.1%, promotional posts 0.1%: 2.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A full-bleed place photo carries the frame, with a bold coloured headline block sitting low.
Voice
“Editorial and confident, names the local writers as the source of the pick, and frames each post around a clear travel question.”
Recurring marks
- 01bold coloured headline banner over the photo
- 02SAVE THIS label on guide covers
- 03swipe prompt on carousels
- 04link-in-bio prompt to the full guide
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about city travel guides, Time Out Travel is named in 4 of 6 answers.
Time Out Travel is second. Lonely Planet is named more often.
- 01 Lonely Planet 100% #1.3
- 02 Time Out Travel YOU 67% #2.5
- 03 Rick Steves 67% #2.5
- 04 Rough Guides 33% #2.0
- 05 Fodor's 17% #1.0
- 06 DK Eyewitness 17% #3.0
Buyers asked. AI answered. Time Out Travel was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: bold coloured headline banner over the photo, SAVE THIS label on guide covers.
Fix in full reportHook strengthBest post vs. median 58
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The best restaurants in Dublin to book right now”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 images, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 69 words on average.
CTA templatesCadencePosts per week 95
12.6 posts a week between 5 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.0× the engagement of your weakest.
#1 · 0.2%
A full-bleed place photo carries the frame, with a bold coloured headline block sitting low.
“Editorial and confident, names the local writers as the source of the pick, and frames each post around a clear travel question.”