When buyers ask AI about city guides and things to do, Time Out London is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Time Out London.
Read from the 5 answers that named Time Out London.
AI links Time Out London with this more than any other theme, and rarely credits it for suggested itineraries. The full report shows the exact wording from each answer.
Time Out London leads. Lonely Planet is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Time Out LondonYou 83% #2.2
- 02 Lonely Planet 67% #1.0
- 03 Rough Guides 50% #2.7
- 04 DK Eyewitness 33% #2.0
- 05 Google Maps 33% #3.0
- 06 Eater London 17% #2.0
Buyers asked. AI answered. Time Out London was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Time Out London loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Time Out London onto first
- The questions to win, in the order to win them
- What to publish on Time Out London's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: a bold title label over a full-bleed photo, a green title bar for list posts.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Comment LA BOLA NEGRA to watch the full interview”.
4 carousels, 1 reel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 59 words on average.
19.3 posts a week between 6 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 20× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Comment LA BOLA NEGRA to watch the full interview”, 0.2% ER.
“London's most famous Christmas tree is on its way back”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A full-bleed photo carries a bold title label or plate in the lower left or lower third, with a one-line descriptor beneath it.
Voice
“Time Out writes like a knowing local editor, giving a direct recommendation and then sending the reader to the next step.”
Recurring marks
- 01a bold title label over a full-bleed photo
- 02a green title bar for list posts
- 03a red or pink text plate for question-led covers
- 04a star rating badge on review posts
- 05a curved arrow prompting the swipe
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about city guides and things to do, Time Out London is named in 5 of 6 answers.
Time Out London leads. Lonely Planet is next.
- 01 Time Out London YOU 83% #2.2
- 02 Lonely Planet 67% #1.0
- 03 Rough Guides 50% #2.7
- 04 DK Eyewitness 33% #2.0
- 05 Google Maps 33% #3.0
- 06 Eater London 17% #2.0
Buyers asked. AI answered. Time Out London was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: a bold title label over a full-bleed photo, a green title bar for list posts.
Fix in full reportHook strengthBest post vs. median 33
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Comment LA BOLA NEGRA to watch the full interview”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 59 words on average.
CTA templatesCadencePosts per week 95
19.3 posts a week between 6 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 20× the engagement of your weakest.
#1 · 0.2%
A full-bleed photo carries a bold title label or plate in the lower left or lower third, with a one-line descriptor beneath it.
“Time Out writes like a knowing local editor, giving a direct recommendation and then sending the reader to the next step.”