When buyers ask AI about news magazine, TIME is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. The Week and India Today are named more often.
AI names TIME in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named TIME.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
TIME is fifth. The Week is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The Week 83% #1.0
- 02 India Today 83% #2.0
- 03 Outlook 50% #2.3
- 04 The Economist 50% #2.7
- 05 TIMEYou 17% Not named
- 06 The Caravan 17% #3.0
Buyers asked. AI answered. TIME was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
TIME loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get TIME onto first
- The questions to win, in the order to win them
- What to publish on TIME's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Nine posts, scored on five things.
Read from their nine most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 9 posts (consistency 0.32). Recurring marks: red section tag above a bold serif headline, TIME logo fixed top-left.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Five Democratic rising stars who could shape the next presidential election”.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 76 words on average.
29.2 posts a week between 7 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Five Democratic rising stars who could shape the next presi…”, 0.0% ER.
“Fuel wars are threatening Bangladeshi livelihoods”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A consistent template: a red section tag and a bold serif headline anchored low on the frame, with the TIME logo fixed top-left and the photo or graphic occupying the upper area.
Voice
“A calm newsroom voice that states the fact first and adds context after, written as an editor's briefing rather than a personal opinion.”
Recurring marks
- 01red section tag above a bold serif headline
- 02TIME logo fixed top-left
- 03red and black colour blocking on carousel covers
- 04swipe arrow on carousel slides
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about news magazine, TIME is named in 1 of 6 answers.
TIME is fifth. The Week is named almost twice as often.
- 01 The Week 83% #1.0
- 02 India Today 83% #2.0
- 03 Outlook 50% #2.3
- 04 The Economist 50% #2.7
- 05 TIME YOU 17% Not named
- 06 The Caravan 17% #3.0
Buyers asked. AI answered. TIME was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Nine posts, scored on five things.
Visual identityPalette, layout, marks 32
A 6-colour palette held across 9 posts (consistency 0.32). Recurring marks: red section tag above a bold serif headline, TIME logo fixed top-left.
Fix in full reportHook strengthBest post vs. median 66
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Five Democratic rising stars who could shape the next presidential election”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 76 words on average.
CTA templatesCadencePosts per week 95
29.2 posts a week between 7 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.6× the engagement of your weakest.
#1 · 0.0%
A consistent template: a red section tag and a bold serif headline anchored low on the frame, with the TIME logo fixed top-left and the photo or graphic occupying the upper area.
“A calm newsroom voice that states the fact first and adds context after, written as an editor's briefing rather than a personal opinion.”