When buyers ask AI about dairy products and cheese, Tillamook is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Tillamook.
Read from the 5 answers that named Tillamook.
AI links Tillamook with this more than any other theme, and rarely credits it for smooth melt. The full report shows the exact wording from each answer.
Tillamook leads. American is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 TillamookYou 83% #2.0
- 02 American 33% #1.0
- 03 Cheddar 33% #2.0
- 04 Sargento 33% #2.0
- 05 Boar’s Head 33% #4.5
- 06 Cabot 33% #4.5
Buyers asked. AI answered. Tillamook was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Tillamook loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get Tillamook onto first
- The questions to win, in the order to win them
- What to publish on Tillamook's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.50). Recurring marks: Cheese-themed visuals, Integration with sports and community events.
Your best post earns 0.9% engagement; the median post 0.2%. The one that landed opened with “Bid on designer rachelantonoff’s one-of-a-kind cheese skirts”.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 22 words on average.
3.9 posts a week between 27 Oct and 5 Nov.
Your best post earned 29× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Bid on designer rachelantonoff’s one-of-a-kind cheese skirts”, 0.9% ER.
“Make a grilled cheese.”, 0.0% ER.
Product showcase posts average 0.5%, lifestyle posts 0.1%: 3.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and professional with a focus on centered or rule-of-thirds framing
Voice
“We speak with a friendly, approachable tone, celebrating the joy of cheese and community, while keeping our messages concise and engaging.”
Recurring marks
- 01Cheese-themed visuals
- 02Integration with sports and community events
- 03Creative product presentations
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about dairy products and cheese, Tillamook is named in 5 of 6 answers.
Tillamook leads. American is next.
- 01 Tillamook YOU 83% #2.0
- 02 American 33% #1.0
- 03 Cheddar 33% #2.0
- 04 Sargento 33% #2.0
- 05 Boar’s Head 33% #4.5
- 06 Cabot 33% #4.5
Buyers asked. AI answered. Tillamook was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 50
A 6-colour palette held across 7 posts (consistency 0.50). Recurring marks: Cheese-themed visuals, Integration with sports and community events.
Fix in full reportHook strengthBest post vs. median 26
Your best post earns 0.9% engagement; the median post 0.2%. The one that landed opened with “Bid on designer rachelantonoff’s one-of-a-kind cheese skirts”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 22 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 27 Oct and 5 Nov.
Best posting windowsYour best post earned 29× the engagement of your weakest.
#1 · 0.9%
Clean and professional with a focus on centered or rule-of-thirds framing
“We speak with a friendly, approachable tone, celebrating the joy of cheese and community, while keeping our messages concise and engaging.”