When buyers ask AI about Luxury Indian Ethnic Wear and Handloom Apparel, Tilfi is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT (Azure) and Google AI and read every answer. No brand is named more often.
AI names Tilfi in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Tilfi.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Tilfi leads. Raw Mango is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 TilfiYou 67% #3.5
- 02 Raw Mango 67% #2.2
- 03 Sabyasachi 33% #1.5
- 04 Katan Silk 17% #1.0
- 05 SónChiraiya 17% #1.0
- 06 Arnav Silk Creations 17% #2.0
Buyers asked. AI answered. Tilfi was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Tilfi loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands1 of 2
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Shopping for a specific need1 of 2
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Asking which brand to buy2 of 2
recommending others
- Which of the 16 websites to get Tilfi onto first
- The questions to win, in the order to win them
- What to publish on Tilfi's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: Poetic narrative copy connecting textiles to historical stone carvings and myth, Monochrome high-contrast background styling.
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Carved with a rhythmic jaal of interlocking forms...”.
5 of 5 posts are carousels. reels and images untested.
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 33 words on average.
8.1 posts a week between 25 Oct and 29 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 21× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Carved with a rhythmic jaal of interlocking forms...”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean, studio-lit editorial framing balanced between full-garment drapes and close-up tactile details against seamless backdrops.
Voice
“A poetic and stately narrator linking exquisite textile craftsmanship to classical Indian art, sculpture, and timeless celebration.”
Recurring marks
- 01Poetic narrative copy connecting textiles to historical stone carvings and myth
- 02Monochrome high-contrast background styling
- 03Discrete visual brand typography overlays on macro detail shots
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Luxury Indian Ethnic Wear and Handloom Apparel, Tilfi is named in 4 of 6 answers.
Tilfi leads. Raw Mango is next.
- 01 Tilfi YOU 67% #3.5
- 02 Raw Mango 67% #2.2
- 03 Sabyasachi 33% #1.5
- 04 Katan Silk 17% #1.0
- 05 SónChiraiya 17% #1.0
- 06 Arnav Silk Creations 17% #2.0
Buyers asked. AI answered. Tilfi was not in it.
Every kind of question, and how often AI named you.
- Comparing brands1 of 2
- Shopping for a specific need1 of 2
- Asking which brand to buy2 of 2
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: Poetic narrative copy connecting textiles to historical stone carvings and myth, Monochrome high-contrast background styling.
Fix in full reportHook strengthBest post vs. median 11
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Carved with a rhythmic jaal of interlocking forms...”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 36
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 33 words on average.
CTA templatesCadencePosts per week 95
8.1 posts a week between 25 Oct and 29 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 21× the engagement of your weakest.
#1 · 0.3%
Clean, studio-lit editorial framing balanced between full-garment drapes and close-up tactile details against seamless backdrops.
“A poetic and stately narrator linking exquisite textile craftsmanship to classical Indian art, sculpture, and timeless celebration.”