When buyers ask AI about modern furniture shopping, Thuma is not in the answers yet.
West Elm is named in 50% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Thuma yet.
Nothing to read yet. This fills in as soon as AI names Thuma.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Thuma was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Thuma
West Elm leads. Thuma can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 West Elm 50% #5.7
- 02 Burrow 33% #3.0
- 03 Joybird 33% #4.0
- 04 AllModern 17% #1.0
- 05 Avocado 17% #1.0
- — ThumaYou 0% Not named
Buyers asked. AI answered. Thuma was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Thuma is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 38 websites to get Thuma onto first
- The questions to win, in the order to win them
- What to publish on Thuma's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Welcome to the Great Indoors”.
2 images, 2 carousels, 1 reel across 5 posts.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 21 words on average.
7.2 posts a week between 27 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 16× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Welcome to the Great Indoors”, 0.1% ER.
“Comfort is personal.”, 0.0% ER.
Promotional posts average 0.0%, product showcase posts 0.0%: 1.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
clean, centered compositions with ample negative space
Voice
“"We speak with a confident, elevated tone that highlights craftsmanship, design, and thoughtful living."”
Recurring marks
- 01minimalist design
- 02warm tones
- 03focus on craftsmanship
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about modern furniture shopping, Thuma is not in the answers yet.
West Elm leads. Thuma can enter with one mention.
- 01 West Elm 50% #5.7
- 02 Burrow 33% #3.0
- 03 Joybird 33% #4.0
- 04 AllModern 17% #1.0
- 05 Avocado 17% #1.0
- — Thuma YOU 0% Not named
Buyers asked. AI answered. Thuma was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 25
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Welcome to the Great Indoors”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 carousels, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 21 words on average.
CTA templatesCadencePosts per week 95
7.2 posts a week between 27 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 16× the engagement of your weakest.
#1 · 0.1%
clean, centered compositions with ample negative space
“"We speak with a confident, elevated tone that highlights craftsmanship, design, and thoughtful living."”