Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 4-colour palette held across 10 posts (consistency 0.85). Recurring marks: plain cream studio backdrop, distinctive headwear (berets, hats).
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “We're looking for models in the Enschede area!”.
5 carousels, 4 images, 1 reel across 10 posts.
2 of 10 captions ask the reader to do anything. 6–12 hashtags per post. 12 words on average.
1.4 posts a week between 20 Jan and 10 Mar.
Your best post earned 4.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“We're looking for models in the Enschede area!”, 0.6% ER.
“Some of our webshops favorites 💫”, 0.1% ER.
Lifestyle posts average 0.2%, product showcase posts 0.2%: 1.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Subject is strictly centered against a solid, plain background, often utilizing dynamic crouching or leaning poses to create depth.
Voice
“Playful, casual, and incredibly brief. Often consists of a single punchy English phrase or color-based pun ('Plumtastic', 'Beret all day') paired with a matching emoji, followed by a clean block of vintage-focused hashtags. Occasionally uses Dutch for local behind-the-scenes updates.”
Recurring marks
- 01plain cream studio backdrop
- 02distinctive headwear (berets, hats)
- 03bold pattern mixing
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 4-colour palette held across 10 posts (consistency 0.85). Recurring marks: plain cream studio backdrop, distinctive headwear (berets, hats).
Fix in full reportHook strengthBest post vs. median 38
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “We're looking for models in the Enschede area!”.
Hook formulasFormat rangeReel · Carousel · Image 89
5 carousels, 4 images, 1 reel across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 52
2 of 10 captions ask the reader to do anything. 6–12 hashtags per post. 12 words on average.
CTA templatesCadencePosts per week 38
1.4 posts a week between 20 Jan and 10 Mar.
Best posting windowsYour best post earned 4.8× the engagement of your weakest.
#1 · 0.6%
Subject is strictly centered against a solid, plain background, often utilizing dynamic crouching or leaning poses to create depth.
“Playful, casual, and incredibly brief. Often consists of a single punchy English phrase or color-based pun ('Plumtastic', 'Beret all day') paired with a matching emoji, followed by a clean block of vintage-focused hashtags. Occasionally uses Dutch for local behind-the-scenes updates.”