When buyers ask AI about health and wellness supplements, Thorne is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Thorne.
Read from the 3 answers that named Thorne.
AI links Thorne with this more than any other theme. The full report shows the exact wording from each answer.
Thorne leads. Optimum Nutrition is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ThorneYou 50% #2.0
- 02 Optimum Nutrition 33% #1.0
- 03 Ritual 33% #3.0
- 04 Garden of Life 33% #4.0
- 05 NOW Foods 33% #5.0
- 06 Nature Made 17% #1.0
Buyers asked. AI answered. Thorne was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Thorne loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 19 websites to get Thorne onto first
- The questions to win, in the order to win them
- What to publish on Thorne's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.47). Recurring marks: consistent use of text overlays, minimalist product showcases.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Highlighting preparation before a major event”.
3 reels, 1 image, 1 carousel across 5 posts.
4 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 61 words on average.
4.9 posts a week between 29 Oct and 5 Nov.
Your best post earned 7.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Highlighting preparation before a major event”, 0.2% ER.
“Fact: Fall and winter can bring fuller calendars – and more…”, 0.0% ER.
Lifestyle posts average 0.1%, product showcase posts 0.1%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Professional, clean, and focused on key subjects with minimal distractions.
Voice
“Curiosity drives better health. Thorne's voice is professional, educational, and empowering, encouraging audiences to explore and understand their health.”
Recurring marks
- 01consistent use of text overlays
- 02minimalist product showcases
- 03editorial aesthetic
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about health and wellness supplements, Thorne is named in 3 of 6 answers.
Thorne leads. Optimum Nutrition is next.
- 01 Thorne YOU 50% #2.0
- 02 Optimum Nutrition 33% #1.0
- 03 Ritual 33% #3.0
- 04 Garden of Life 33% #4.0
- 05 NOW Foods 33% #5.0
- 06 Nature Made 17% #1.0
Buyers asked. AI answered. Thorne was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 47
A 6-colour palette held across 7 posts (consistency 0.47). Recurring marks: consistent use of text overlays, minimalist product showcases.
Fix in full reportHook strengthBest post vs. median 36
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Highlighting preparation before a major event”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 62
4 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 61 words on average.
CTA templatesCadencePosts per week 95
4.9 posts a week between 29 Oct and 5 Nov.
Best posting windowsYour best post earned 7.4× the engagement of your weakest.
#1 · 0.2%
Professional, clean, and focused on key subjects with minimal distractions.
“Curiosity drives better health. Thorne's voice is professional, educational, and empowering, encouraging audiences to explore and understand their health.”