Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 10 posts (consistency 0.75). Recurring marks: The Zappy Box logo watermark, bold centered text overlays.
Your best post earns 23.3% engagement; the median post 0.1%. The one that landed opened with “If you have a SIBLING you've done at least 3 of these.”.
6 reels, 3 carousels, 1 image across 10 posts.
5 of 10 captions ask the reader to do anything. 0–15 hashtags per post. 65 words on average.
4.4 posts a week between 16 Aug and 1 Sept.
Your best post earned 809× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“If you have a SIBLING you've done at least 3 of these.”, 23.3% ER.
“Are you sure this is a real image?”, 0.0% ER.
Lifestyle posts average 8.0%, product showcase posts 0.1%: 127× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered framing with clear product focus, often utilizing shallow depth of field or clean graphic overlays to highlight key messages.
Voice
“Playful, warm, and highly relatable. Often uses sibling humor, conversational hooks, and first-person plural ('we', 'our team') mixed with Hinglish terms like 'bhai' or 'didi' to build a cozy, community-driven feel.”
Recurring marks
- 01The Zappy Box logo watermark
- 02bold centered text overlays
- 03bracketed SEO keyword blocks at the end of captions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 6-colour palette held across 10 posts (consistency 0.75). Recurring marks: The Zappy Box logo watermark, bold centered text overlays.
Fix in full reportHook strengthBest post vs. median 0
Your best post earns 23.3% engagement; the median post 0.1%. The one that landed opened with “If you have a SIBLING you've done at least 3 of these.”.
Hook formulasFormat rangeReel · Carousel · Image 85
6 reels, 3 carousels, 1 image across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 53
5 of 10 captions ask the reader to do anything. 0–15 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 91
4.4 posts a week between 16 Aug and 1 Sept.
Best posting windowsYour best post earned 809× the engagement of your weakest.
#1 · 23.3%
Centered framing with clear product focus, often utilizing shallow depth of field or clean graphic overlays to highlight key messages.
“Playful, warm, and highly relatable. Often uses sibling humor, conversational hooks, and first-person plural ('we', 'our team') mixed with Hinglish terms like 'bhai' or 'didi' to build a cozy, community-driven feel.”