Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: text overlays on video, on-camera talking presenter.
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “Who Says Only Founders Can Own a Company?”.
3 carousels, 2 reels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 55 words on average.
5.0 posts a week between 27 Oct and 3 Nov.
Your best post earned 15× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Who Says Only Founders Can Own a Company?”, 0.7% ER.
“visual contrast between packaging claims and reality”, 0.0% ER.
Educational posts average 0.4%, lifestyle posts 0.1%: 5.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“mixed”
Recurring marks
- 01text overlays on video
- 02on-camera talking presenter
- 03bold typographic statements on teal gradient backgrounds
- 04packaging focus with product in frame
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 19
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: text overlays on video, on-camera talking presenter.
Fix in full reportHook strengthBest post vs. median 12
Your best post earns 0.7% engagement; the median post 0.1%. The one that landed opened with “Who Says Only Founders Can Own a Company?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 55 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 27 Oct and 3 Nov.
Best posting windowsYour best post earned 15× the engagement of your weakest.
#1 · 0.7%
“mixed”