Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.12). Recurring marks: type-led opener on a plain white background, warm cinematic grade across couple stories.
Your best post earns 2.0% engagement; the median post 0.4%. The one that landed opened with “Hope you all had a lovely Diwali”.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 57 words on average.
5.0 posts a week between 3 Nov and 10 Nov.
Your best post earned 63× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Hope you all had a lovely Diwali”, 2.0% ER.
“YOUR BIG DAY, PRESERVED LIKE A MASTERPIECE”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A wide venue or aerial opener, then medium and close candid moments, with type-led cards on plain backgrounds.
Voice
“A warm storyteller who names the couple and the vendors, writes like a tagline, and lets the couple's story carry the post.”
Recurring marks
- 01type-led opener on a plain white background
- 02warm cinematic grade across couple stories
- 03burned-in subtitles on family testimonials
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 12
A 6-colour palette held across 7 posts (consistency 0.12). Recurring marks: type-led opener on a plain white background, warm cinematic grade across couple stories.
Fix in full reportHook strengthBest post vs. median 19
Your best post earns 2.0% engagement; the median post 0.4%. The one that landed opened with “Hope you all had a lovely Diwali”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
4 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 57 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 3 Nov and 10 Nov.
Best posting windowsYour best post earned 63× the engagement of your weakest.
#1 · 2.0%
A wide venue or aerial opener, then medium and close candid moments, with type-led cards on plain backgrounds.
“A warm storyteller who names the couple and the vendors, writes like a tagline, and lets the couple's story carry the post.”