When buyers ask AI about Digital media publishing, theSkimm is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names theSkimm in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named theSkimm.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
theSkimm leads. Morning Brew is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 theSkimmYou 67% #4.2
- 02 Morning Brew 67% #3.0
- 03 Axios 67% #4.5
- 04 AP News 50% #4.3
- 05 Google News 33% #3.5
- 06 BBC News 33% #5.0
Buyers asked. AI answered. theSkimm was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
theSkimm loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 14 websites to get theSkimm onto first
- The questions to win, in the order to win them
- What to publish on theSkimm's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “The 2026 NWSL season finale is approaching and all of the storylines are converging in spectacular fashion.”.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 67 words on average.
15.6 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The 2026 NWSL season finale is approaching and all of the s…”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A knowing, friendly guide to what’s happening now: lead with a clever turn, make the context easy to follow, and keep the tone human rather than formal.”
Recurring marks
- 01Playful, conversational hooks that connect current pop culture with everyday life
- 02Specific cultural references and names used to make timely stories feel immediate
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Digital media publishing, theSkimm is named in 4 of 6 answers.
theSkimm leads. Morning Brew is next.
- 01 theSkimm YOU 67% #4.2
- 02 Morning Brew 67% #3.0
- 03 Axios 67% #4.5
- 04 AP News 50% #4.3
- 05 Google News 33% #3.5
- 06 BBC News 33% #5.0
Buyers asked. AI answered. theSkimm was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 22
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “The 2026 NWSL season finale is approaching and all of the storylines are converging in spectacular fashion.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 67 words on average.
CTA templatesCadencePosts per week 95
15.6 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 0.2%
“A knowing, friendly guide to what’s happening now: lead with a clever turn, make the context easy to follow, and keep the tone human rather than formal.”