When buyers ask AI about Scientific instruments and lab equipment, Thermo Fisher Scientific is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Agilent Technologies and Shimadzu are named more often.
The one idea AI attaches to Thermo Fisher Scientific.
Read from the 4 answers that named Thermo Fisher Scientific.
AI links Thermo Fisher Scientific with this more than any other theme, and rarely credits it for untargeted and high-resolution analysis. The full report shows the exact wording from each answer.
Thermo Fisher Scientific is third. Agilent Technologies is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Agilent Technologies 100% #2.5
- 02 Shimadzu 83% #1.6
- 03 Thermo Fisher ScientificYou 67% #2.0
- 04 Waters 67% #2.2
- 05 SCIEX 17% #4.0
Buyers asked. AI answered. Thermo Fisher Scientific was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Thermo Fisher Scientific loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Shopping for a specific need0 of 1
-
Asking which brand to buy1 of 2
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Thermo Fisher Scientific onto first
- The questions to win, in the order to win them
- What to publish on Thermo Fisher Scientific's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: group photo with an award or certificate in hand, branded red headline banner or display wall.
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “The next generation of scientific innovators is taking center stage in Washington, D.C.!”.
2 carousels, 2 images, 1 reel across 5 posts.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 72 words on average.
2.5 posts a week between 26 Oct and 9 Nov.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The next generation of scientific innovators is taking cent…”, 0.2% ER.
“At the 2026 China BioPharma Innovation 100 Summit in Shangh…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
People are framed centred or in tiers, with event or award backdrops behind them.
Voice
“A proud, formal corporate voice speaking as we, crediting the people behind each result.”
Recurring marks
- 01group photo with an award or certificate in hand
- 02branded red headline banner or display wall
- 03thank-you close naming colleagues and partners
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Scientific instruments and lab equipment, Thermo Fisher Scientific is named in 4 of 6 answers.
Thermo Fisher Scientific is third. Agilent Technologies is named more often.
- 01 Agilent Technologies 100% #2.5
- 02 Shimadzu 83% #1.6
- 03 Thermo Fisher Scientific YOU 67% #2.0
- 04 Waters 67% #2.2
- 05 SCIEX 17% #4.0
Buyers asked. AI answered. Thermo Fisher Scientific was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: group photo with an award or certificate in hand, branded red headline banner or display wall.
Fix in full reportHook strengthBest post vs. median 87
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “The next generation of scientific innovators is taking center stage in Washington, D.C.!”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 images, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 72 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 26 Oct and 9 Nov.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.2%
People are framed centred or in tiers, with event or award backdrops behind them.
“A proud, formal corporate voice speaking as we, crediting the people behind each result.”