When buyers ask AI about computer cooling solutions, Thermalright is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Corsair is named more often.
The one idea AI attaches to Thermalright.
Read from the 4 answers that named Thermalright.
AI links Thermalright with this more than any other theme, and rarely credits it for reliable air cooling. The full report shows the exact wording from each answer.
Thermalright is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Corsair 83% #2.8
- 02 ThermalrightYou 67% #2.0
- 03 ARCTIC 67% #3.0
- 04 Noctua 50% #1.7
- 05 be quiet 33% #3.0
- 06 ASUS 33% #3.5
Buyers asked. AI answered. Thermalright was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Thermalright loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 13 websites to get Thermalright onto first
- The questions to win, in the order to win them
- What to publish on Thermalright's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.85). Recurring marks: text overlays highlighting product features, consistent centered composition.
Your best post earns 2.8% engagement; the median post 1.4%. The one that landed opened with “Highlighting product features”.
5 of 5 posts are images. reels and carousels untested.
0 of 5 captions ask the reader to do anything. 2–4 hashtags per post. 97 words on average.
7.8 posts a week between 30 May and 4 Jun. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Highlighting product features”, 2.8% ER.
“Highlighting premium features”, 1.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered product shots with clean and professional backgrounds
Voice
“Clear, concise, and professional with a focus on product features and technical specifications.”
Recurring marks
- 01text overlays highlighting product features
- 02consistent centered composition
- 03use of brand logo
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about computer cooling solutions, Thermalright is named in 4 of 6 answers.
Thermalright is second.
- 01 Corsair 83% #2.8
- 02 Thermalright YOU 67% #2.0
- 03 ARCTIC 67% #3.0
- 04 Noctua 50% #1.7
- 05 be quiet 33% #3.0
- 06 ASUS 33% #3.5
Buyers asked. AI answered. Thermalright was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 85
A 6-colour palette held across 7 posts (consistency 0.85). Recurring marks: text overlays highlighting product features, consistent centered composition.
Fix in full reportHook strengthBest post vs. median 50
Your best post earns 2.8% engagement; the median post 1.4%. The one that landed opened with “Highlighting product features”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 28
0 of 5 captions ask the reader to do anything. 2–4 hashtags per post. 97 words on average.
CTA templatesCadencePosts per week 95
7.8 posts a week between 30 May and 4 Jun. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 2.8%
centered product shots with clean and professional backgrounds
“Clear, concise, and professional with a focus on product features and technical specifications.”