When buyers ask AI about luxury fashion resale, therealreal is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to therealreal.
Read from the 6 answers that named therealreal.
AI links therealreal with this more than any other theme, and rarely credits it for international shipping. The full report shows the exact wording from each answer.
therealreal leads. Vestiaire Collective is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 therealrealYou 100% #1.5
- 02 Vestiaire Collective 100% #1.8
- 03 Fashionphile 50% #2.7
- 04 Depop 33% #3.5
- 05 Rebag 33% #3.5
- 06 The Luxury Closet 33% #4.0
therealreal loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get therealreal onto first
- The questions to win, in the order to win them
- What to publish on therealreal's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Swipe to see her obsessions, best buy, and the finds that got away.”.
3 carousels, 2 reels across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 31 words on average.
7.1 posts a week between 25 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 17× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Swipe to see her obsessions, best buy, and the finds that g…”, 0.1% ER.
“The one real way to identify your style, according to Bronw…”, 0.0% ER.
Lifestyle posts average 0.1%, educational posts 0.0%: 7.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“We speak with a friendly and professional tone, often engaging our audience with questions, highlighting personal stories, and encouraging interaction through clear calls-to-action.”
Recurring marks
- 01✨Real Style✨
- 02Call-to-action to explore more
- 03Collaborations with influencers
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about luxury fashion resale, therealreal is named in 6 of 6 answers.
therealreal leads. Vestiaire Collective is next.
- 01 therealreal YOU 100% #1.5
- 02 Vestiaire Collective 100% #1.8
- 03 Fashionphile 50% #2.7
- 04 Depop 33% #3.5
- 05 Rebag 33% #3.5
- 06 The Luxury Closet 33% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on four things.
Hook strengthBest post vs. median 14
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Swipe to see her obsessions, best buy, and the finds that got away.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 31 words on average.
CTA templatesCadencePosts per week 95
7.1 posts a week between 25 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 17× the engagement of your weakest.
#1 · 0.1%
“We speak with a friendly and professional tone, often engaging our audience with questions, highlighting personal stories, and encouraging interaction through clear calls-to-action.”