Prepared for THE QUINT

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

1.1M

Followers

0.1%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: link in bio CTAs, fact-check overlays.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “AI-generated video going viral”.

Hook formulas

Format range

Reel · Carousel · Image

3 carousels, 2 reels across 5 posts. images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 74 words on average.

CTA templates

Cadence

Posts per week

35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 24× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.1% ERCarousel · 30 Oct 2026

The hook

“AI-generated video going viral”

Why it worked

01Clear educational framing with explicit fact-check CTA
02Use of recognizable logos overlays to signal authenticity
03Contextualizing AI misinformation with real-world reference

1,398 likes15 comments

Clear educational angle with a fact-check premise

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“AI-generated video going viral”, 0.1% ER.

Weakest

“opening line introduces the journalist”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.10share of frame

#FFFFFF100%

#00000075%

#13880850%

#D3D3D350%

#D6282850%

#4B2E8325%

Look

text-first with logo overlays

text-first layouts with bold headlineslogo overlays in cornerssplit-screen or multi-panel arrangements

natural, bright, clean clean, minimal, high-contrast static frames with occasional motion in reels

Voice

“educator/brand-voice”

Avg caption

74 words

Language

English + Hindi (bilingual)

fact-check / misinformationeducate on governance and civil rightspromote independent journalismcall to action for participationhistorical context linked to current events

Recurring marks

01link in bio CTAs
02fact-check overlays
03The Quint + WebQoof branding
04bold educational framing

Subjects, by frequency

journalists/hosts

citizen journalists

news events

political/government context

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

Start a 7-day free trial Log in

See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

51/100

1.1M

Followers

0.1%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 10

A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: link in bio CTAs, fact-check overlays.

Fix in full report

Hook strengthBest post vs. median 11

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “AI-generated video going viral”.

Hook formulas

Format rangeReel · Carousel · Image 69

3 carousels, 2 reels across 5 posts. images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 71

4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 74 words on average.

CTA templates

CadencePosts per week 95

35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 24× the engagement of your weakest.

#1 · 0.1%

The hook

“AI-generated video going viral”

Carousel · 30 Oct 2026 · 1,398 likes

01Clear educational framing with explicit fact-check CTA

02Use of recognizable logos overlays to signal authenticity

03Contextualizing AI misinformation with real-world reference

#2 · 0.1% ER

story

#3 · 0.0% ER

'#WebQoof' question

Clear educational angle with a fact-check premise

03All 5 posts, by engagement

30 Oct30 Oct

Best · “AI-generated video going viral”, 0.1% ER.

Weakest · “opening line introduces the journalist”, 0.0% ER.

04Brand signature

100%

75%

50%

text-first with logo overlays

text-first layouts with bold headlineslogo overlays in cornerssplit-screen or multi-panel arrangements

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @thequint

5 fixes · competitors · AI answers

Start free trial