Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: lab aesthetic with scientists, bold product claims in overlays.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “text overlays”.
3 reels, 2 carousels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 84 words on average.
17.5 posts a week between 1 Nov and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlays”, 0.1% ER.
Educational posts average 0.1%, promotional posts 0.0%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“second_person”
Recurring marks
- 01lab aesthetic with scientists
- 02bold product claims in overlays
- 03text overlays on white/neutral background
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: lab aesthetic with scientists, bold product claims in overlays.
Fix in full reportHook strengthBest post vs. median 28
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “text overlays”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 84 words on average.
CTA templatesCadencePosts per week 95
17.5 posts a week between 1 Nov and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.9× the engagement of your weakest.
#1 · 0.1%
“second_person”