When buyers ask AI about organic fair trade chocolate, Theo Chocolate is not in the answers yet.
Green & Black's is named in 83% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Theo Chocolate yet.
Nothing to read yet. This fills in as soon as AI names Theo Chocolate.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Theo Chocolate was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Theo Chocolate
Green & Black's leads. Theo Chocolate can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Green & Black's 83% #1.2
- 02 Divine Chocolate 83% #1.8
- — Theo ChocolateYou 0% Not named
Buyers asked. AI answered. Theo Chocolate was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Theo Chocolate is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Theo Chocolate onto first
- The questions to win, in the order to win them
- What to publish on Theo Chocolate's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: embossed cacao-pod logo on each piece, illustrated wrapper art.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Which one's going on your list... or are you picking all 4?”.
5 of 5 posts are images. reels and carousels untested.
2 of 5 captions ask the reader to do anything. 6–7 hashtags per post. 38 words on average.
3.1 posts a week between 28 Oct and 8 Nov.
Your best post earned 2.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Which one's going on your list... or are you picking all 4?”, 0.1% ER.
“Coffee break, upgraded.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product-led frames with matched packaging lined up or set in a seasonal still life.
Voice
“Warm, playful and direct, with seasonal puns and a question that invites followers to name a favourite.”
Recurring marks
- 01embossed cacao-pod logo on each piece
- 02illustrated wrapper art
- 03bold single-colour backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about organic fair trade chocolate, Theo Chocolate is not in the answers yet.
Green & Black's leads. Theo Chocolate can enter with one mention.
- 01 Green & Black's 83% #1.2
- 02 Divine Chocolate 83% #1.8
- — Theo Chocolate YOU 0% Not named
Buyers asked. AI answered. Theo Chocolate was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: embossed cacao-pod logo on each piece, illustrated wrapper art.
Fix in full reportHook strengthBest post vs. median 69
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Which one's going on your list... or are you picking all 4?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
2 of 5 captions ask the reader to do anything. 6–7 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 69
3.1 posts a week between 28 Oct and 8 Nov.
Best posting windowsYour best post earned 2.9× the engagement of your weakest.
#1 · 0.1%
Product-led frames with matched packaging lined up or set in a seasonal still life.
“Warm, playful and direct, with seasonal puns and a question that invites followers to name a favourite.”