When buyers ask AI about Outdoor apparel and gear, The North Face is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Decathlon is named more often.
AI names The North Face in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named The North Face.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
The North Face is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Decathlon 83% #1.6
- 02 The North FaceYou 67% #2.0
- 03 Wildcraft 50% #1.0
- 04 Patagonia 33% #3.0
- 05 HIMMALEH 33% #4.5
- 06 Simond 17% #1.0
Buyers asked. AI answered. The North Face was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
The North Face loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 11 websites to get The North Face onto first
- The questions to win, in the order to win them
- What to publish on The North Face's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%.
3 reels, 2 carousels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 29 words on average.
29.5 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Everest: The Other Side is now playing only in theaters and…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Let the athlete’s own words carry the feeling; make announcements clear, direct, and easy to act on.”
Recurring marks
- 01Athlete stories told through first-person reflections on challenge and passion
- 02Outdoor adventure framed through cinematic film announcements
- 03Design storytelling that connects performance engineering with athletes’ experiences
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Outdoor apparel and gear, The North Face is named in 4 of 6 answers.
The North Face is second.
- 01 Decathlon 83% #1.6
- 02 The North Face YOU 67% #2.0
- 03 Wildcraft 50% #1.0
- 04 Patagonia 33% #3.0
- 05 HIMMALEH 33% #4.5
- 06 Simond 17% #1.0
Buyers asked. AI answered. The North Face was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 81
Your best post earns 0.0% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 29 words on average.
CTA templatesCadencePosts per week 95
29.5 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.9× the engagement of your weakest.
#1 · 0.0%
“Let the athlete’s own words carry the feeling; make announcements clear, direct, and easy to act on.”