Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: elegant serif text overlays, warm minimalist interiors.
Your best post earns 26.6% engagement; the median post 2.3%. The one that landed opened with “Meet the hands behind the flavours at The Modern Sarai.”.
9 reels, 1 carousel across 10 posts. images untested.
3 of 10 captions ask the reader to do anything. 0–15 hashtags per post. 45 words on average.
1.5 posts a week between 14 Jul and 29 Aug.
Your best post earned 21× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Meet the hands behind the flavours at The Modern Sarai.”, 26.6% ER.
“When life gives you lemons”, 1.3% ER.
Behind the scenes posts average 10.3%, lifestyle posts 1.5%: 6.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered framing with a shallow depth of field, often utilizing macro close-ups or structured grid layouts to emphasize details.
Voice
“Warm, inviting, and narrative-driven. Uses first-person plural ('we', 'our') to foster community, combined with sensory hooks and structured paragraphs separated by clean line breaks and elegant emojis.”
Recurring marks
- 01elegant serif text overlays
- 02warm minimalist interiors
- 03close-up sensory food/drink preparation
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: elegant serif text overlays, warm minimalist interiors.
Fix in full reportHook strengthBest post vs. median 9
Your best post earns 26.6% engagement; the median post 2.3%. The one that landed opened with “Meet the hands behind the flavours at The Modern Sarai.”.
Hook formulasFormat rangeReel · Carousel · Image 44
9 reels, 1 carousel across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
3 of 10 captions ask the reader to do anything. 0–15 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 40
1.5 posts a week between 14 Jul and 29 Aug.
Best posting windowsYour best post earned 21× the engagement of your weakest.
#1 · 26.6%
Centered framing with a shallow depth of field, often utilizing macro close-ups or structured grid layouts to emphasize details.
“Warm, inviting, and narrative-driven. Uses first-person plural ('we', 'our') to foster community, combined with sensory hooks and structured paragraphs separated by clean line breaks and elegant emojis.”